Web Survey Bibliography
Panel quality remains the Number 1 concern of market researchers worldwide. With response rates constantly declining, respondent interaction is now front and center of today’s industry debate. Not only are best practices a must in survey design, frequency of contact and incentive programs, but effective solutions are also needed to boost respondent engagement.
GMI (Global Market Insite, Inc.) have been working with Engage Research over the last 18 months conducting an extensive program of research, exploring various techniques for improving the level of engagement of respondents participating in online surveys and measuring the impact these techniques can have on the quality of research data.
These experiments have included investigations into the impact of wording and language comma, the use of interactive animation techniques and visuals to engage respondents comma, looking at the value of using more interactive questioning approaches comma, the application of projective role playing methodologies comma, and the basic application of social psychology techniques in the construction of surveys.
This paper will present the results of this program of research and show the significant impact that making surveys more engaging can have at improving the quality of response from online respondent. It will also reveal some of the new techniques and methodologies that have emerged from these experiments including new more qualitative research approaches, and feature examples of how some of these techniques are now being put into practice with real clients, including Sony Music and Kimberly Clarke.
• Understanding the impact that the lack of emotional engagement from respondents can have on the quality of data from online surveys and survey completion rates
• Practical solutions for improving the level of respondent engagement in online surveys
• Research evidence showing the benefit these improvements have in terms of data quality and improved completion rates
• Examples of how the discoveries can be put in to practice and some new online techniques that have emerged out of this research
Conference Homepage (abstract)
Web Survey Bibliography - Internet access Panels (467)
- Beyond data stability: Rising above quality concerns; 2011
- Background - QSOAP; 2011
- Amazon's Mechanical Turk. A new source of inexpensive, yet high quality, data?; 2011; Buhrmester, M., Kwang, T., Gosling, S. D.
- The optimal number of response options in internet panel surveys; 2011; Thorsdottir, F.
- Online Research @ GESIS; 2011; Kaczmirek, L., Lenzner, T.
- E-dater, Artificial Actors, and German Households; 2011; Hebing, M.
- Understanding Society Innovation Panel Wave 3: Results from Methodological Experiments; 2011; Burton, J., Budd, S., Gilbert, E., Jaeckle, A., McFall, S., Uhrig, S.C. N.
- The Effect of a Mixed Mode Wave on Subsequent Attrition in a Panel Survey: Evidence from the Understanding...; 2011; Lynn, P.
- Yes, no, maybe. Effectiveness and Effects of Recruiting Strategies for Online Access Panels; 2011; Dale, T., Marksten, O. M. Walsoe, H.
- Dealing with the Effects of Panelist Experience; 2011; Burdein, I.
- Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents...; 2011; Gittelman, S. H., Portner, A.
- By the Numbers: Survey routers? Approach with caution; 2011; Ribeiro, E.
- The German Access Panel and the Impact of Response Propensities; 2011; Amarov, B., Enderle, T., Muennich, R., Rendtel, U., Zins, S.
- Long-Term Effects in the PPSM Access Panel; 2011; Bartsch, S., Vehre, H., Engel, U.
- Online-Telephone Mixed-Mode Surveys Question Wording Experiments in The Netherlands and Germany; 2011; de Leeuw, E. D., Hox, J.
- Equivalence of Measures of Xenophobia in Cross National Survey Research: Findings Based on a Web Probing...; 2011; Bandilla, W., Behr, D., Braun, M., Kaczmirek, L., Majer, S.
- Methodological Issues in Internet-Mediated Research: A Randomized Comparison of Internet Versus Mailed...; 2011; Whitehead, L.
- Explaining Unit Nonresponse in Online Panel Surveys: An Application of the Extended Theory of Planned...; 2011; Haunberger, S.
- Nonparametric Tests of Panel Conditioning and Attrition Bias in Panel Surveys; 2011; Das, M., Toepoel, V., van Soest, A.
- Exploring Health-related Experiences and Access to Care: Differences between Online and Telephone Survey...; 2011; Doty, M. M., Peugh, J., Shand-Lubbers, J.
- Collaborative systems for enhancing the analysis of social surveys: the Grid Enabled Specialist Data...; 2011; Lambert, P., Warner, G., Doherty, T., McCafferty, S., Watt, J., Comerford, M., Gayle, V., Tan, L.,...
- Development of a Web-Based Survey for Monitoring Daily Health and its Application in an Epidemiological...; 2011; Sugiura, H., Ohkusa, Y., Akahane, M., Sano, T., Okabe, N., Imamura, T.
- A new approach to the analysis of survey drop-out. Results from Follow-up Surveys in the German Longitudinal...; 2011; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- Tracking the decision-making process – Findings from an Online Rolling Cross-Section Panel Study...; 2011; Faas, T.
- Social desirability and self-reported health risk behaviors in web-based research: three longitudinal...; 2011; Crutzen, R., Goeritz, A.
- Quota Controls: Science or merely Sciencey?; 2011; Cape, P. J.
- Rich Profiles – Or: What's the problem with self-disclosure data?; 2011; Tress, F.
- Who are leaving our panel: panel attrition and personality traits; 2011; Marchand, M.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Determinants of access-panel participation: Recent experiences from the recruitment of members for a...; 2011; Engel, U., Bartsch, S., Vehre, H.
- Respondent Characteristics as Explanations for Uninformative Survey Response: Sources of Nondifferentiation...; 2011; Van Meurs, L., Klausch, L. T., Schoenbach, K.
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- In the market for an online panel? What clients need to know; 2011; Hartmann, S.
- DDI and the Lifecycle of Longitudinal Surveys; 2011; Hoyle, L., Wackerow, J.
- Dissemination of survey (meta)data in the LISS data archive; 2011; Streefkerk, M., Elshout, S.
- Does the direction of Likert-type scales influence response behavior in web surveys?; 2011; Keusch, F.
- Cognitive interviewing in web surveys: the use of probing questions in cross-national web surveys; 2011; Behr, D., Braun, M., Kaczmirek, L., Bandilla, W.
- Using propensity score matching to separate mode- and selection effects; 2011; Lugtig, P. J., Lensvelt-Mulders, G. J.
- Flexibility of Web Surveys: Probing 'do-not-know' over the Phone and on the Web; 2011; Hox, J., de Leeuw, E. D.
- Mobile-only – Persistent status or passage in the life course? Results from a Mobile Phone Panel...; 2011; Busse, B., Fuchs, M., Neuert, C.
- Ethical Dilemmas in Dealing with Web Paradata; 2011; Couper, M. P., Singer, E.
- Building Online Panels in the Social Media Age; 2011; Loeb, C.
- Mode Effect or Question Wording? Measurement Error in Mixed Mode Surveys; 2011; de Leeuw, E. D., Hox, J., Scherpenzeel, A.
- Data Collection in a Probability-Based Internet Panel: How the LISS Panel Was Built and How It Can Be...; 2011; Scherpenzeel, A.
- Comments on "Socially desirable crime reporting in victimization surveys"; 2011; Vollaard, B.
- Socially Desirable Crime Rates? A Dutch Study on Socially Desirable Responding and its Impact on the...; 2011; Heemskerk, M., van Wilsem, J.
- Framing Effects and Expected Social Security Claiming Behavior; 2011; Brown, J., Kapteyn, A., Mitchell, O. S.
- Building an Online Immigrant Panel: Response and Representativity; 2011; Scherpenzeel, A.