Web Survey Bibliography
Panel quality remains the Number 1 concern of market researchers worldwide. With response rates constantly declining, respondent interaction is now front and center of today’s industry debate. Not only are best practices a must in survey design, frequency of contact and incentive programs, but effective solutions are also needed to boost respondent engagement.
GMI (Global Market Insite, Inc.) have been working with Engage Research over the last 18 months conducting an extensive program of research, exploring various techniques for improving the level of engagement of respondents participating in online surveys and measuring the impact these techniques can have on the quality of research data.
These experiments have included investigations into the impact of wording and language comma, the use of interactive animation techniques and visuals to engage respondents comma, looking at the value of using more interactive questioning approaches comma, the application of projective role playing methodologies comma, and the basic application of social psychology techniques in the construction of surveys.
This paper will present the results of this program of research and show the significant impact that making surveys more engaging can have at improving the quality of response from online respondent. It will also reveal some of the new techniques and methodologies that have emerged from these experiments including new more qualitative research approaches, and feature examples of how some of these techniques are now being put into practice with real clients, including Sony Music and Kimberly Clarke.
• Understanding the impact that the lack of emotional engagement from respondents can have on the quality of data from online surveys and survey completion rates
• Practical solutions for improving the level of respondent engagement in online surveys
• Research evidence showing the benefit these improvements have in terms of data quality and improved completion rates
• Examples of how the discoveries can be put in to practice and some new online techniques that have emerged out of this research
Conference Homepage (abstract)
Web Survey Bibliography - Internet access Panels (495)
- The German Internet Panel: Design of a Probability-Based Online Survey; 2012; Blom, A. G., Gathmann, C., Holthausen, A., Riepe, C.
- The price we have to pay: Incentive experiments in the recruitment process for a probability-based online...; 2012; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- FamilyVote – Conducting online surveys with children and families; 2012; Geissler, H., Peeters, H.
- New Insights about market research with an iPad-panel; 2012; Manouchehri, A., Rieber, D., Moughrabi, C.
- Reducing the Threat of Sensitive Questions in Online Surveys; 2012; Couper, M. P.
- Asking Probing Questions in Web Surveys: Which factors have an Impact on the Quality of Responses? ; 2012; Behr, D., Kaczmirek, L., Braun, M., Bandilla, W.
- Software Review: SurveySwipe; 2012; Macer, T.
- Data Use: Trying to bring the numbers alive ; 2012; Rung, J., Woll, B., Edstrom, C.
- Survey methods in an age of austerity: Driving value in survey design; 2012; Williams, J.
- Comparing Google Consumer Surveys to Existing Probability and Non-Probability Based Internet Surveys...; 2012; McDonald, P., Mohebbi, M., Slatkin, B.
- A Potential Solution for Easing Authentication of Respondents for a Web-Based Survey?; 2012; Baum, H. M.
- Exploring Animated Faces Scales in Web Surveys: Drawbacks and Prospects; 2012; Emde, M., Fuchs, M.
- Reminders in Web-Based Data Collection: Increasing Response at the Price of Retention?; 2012; Goeritz, A., Crutzen, R.
- Peanuts and Monkeys: Incentivisation and engagement in online access panels; 2011; Marks, B.
- Establishing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys...; 2011; Braun, M., Behr, D., Kaczmirek, L.
- Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes; 2011; Lindhjem, H., Navrud, S.
- To Participate or Not to Participate: Decision Processes Related to Survey Non-response; 2011; Haunberger, S.
- The GfK NOP Media Efficiency Panel; 2011; Moy, C. et al.
- Knowledge Networks answers to ESOMAR's "25 Questions to Help Research Buyers"; 2011
- In search of a new approach to measure newspaper audiences in Canada: The journey continues; 2011; Crassweller, A., Rogers, J., Graves, F., Gauthier, E., Charlebois, O.
- Google and Kantar develop measurement panel; 2011
- ESOMAR AND CASRO submission to the W3C tracking protection working group - Market research techniques...; 2011
- “You are Invited to Participate”: Challenges of Applying Mixed Survey Methods to Assess...; 2011; Chew, F.
- Classic Inspirations for Social Research Methodology in the time of Online Access Panels ; 2011; Jeřábek, H.
- Beyond data stability: Rising above quality concerns; 2011
- Background - QSOAP; 2011
- Amazon's Mechanical Turk. A new source of inexpensive, yet high quality, data?; 2011; Buhrmester, M., Kwang, T., Gosling, S. D.
- The optimal number of response options in internet panel surveys; 2011; Thorsdottir, F.
- Online Research @ GESIS; 2011; Kaczmirek, L., Lenzner, T.
- E-dater, Artificial Actors, and German Households; 2011; Hebing, M.
- Understanding Society Innovation Panel Wave 3: Results from Methodological Experiments; 2011; Burton, J., Budd, S., Gilbert, E., Jaeckle, A., McFall, S., Uhrig, S.C. N.
- The Effect of a Mixed Mode Wave on Subsequent Attrition in a Panel Survey: Evidence from the Understanding...; 2011; Lynn, P.
- Yes, no, maybe. Effectiveness and Effects of Recruiting Strategies for Online Access Panels; 2011; Dale, T., Marksten, O. M. Walsoe, H.
- Dealing with the Effects of Panelist Experience; 2011; Burdein, I.
- Seeking the right blend: Part II: What happens when you mix panel respondents and social network respondents...; 2011; Gittelman, S. H., Portner, A.
- By the Numbers: Survey routers? Approach with caution; 2011; Ribeiro, E.
- The German Access Panel and the Impact of Response Propensities; 2011; Amarov, B., Enderle, T., Muennich, R., Rendtel, U., Zins, S.
- Long-Term Effects in the PPSM Access Panel; 2011; Bartsch, S., Vehre, H., Engel, U.
- Online-Telephone Mixed-Mode Surveys Question Wording Experiments in The Netherlands and Germany; 2011; de Leeuw, E. D., Hox, J.
- Equivalence of Measures of Xenophobia in Cross National Survey Research: Findings Based on a Web Probing...; 2011; Bandilla, W., Behr, D., Braun, M., Kaczmirek, L., Majer, S.
- Methodological Issues in Internet-Mediated Research: A Randomized Comparison of Internet Versus Mailed...; 2011; Whitehead, L.
- Explaining Unit Nonresponse in Online Panel Surveys: An Application of the Extended Theory of Planned...; 2011; Haunberger, S.
- Nonparametric Tests of Panel Conditioning and Attrition Bias in Panel Surveys; 2011; Das, M., Toepoel, V., van Soest, A.
- Exploring Health-related Experiences and Access to Care: Differences between Online and Telephone Survey...; 2011; Doty, M. M., Peugh, J., Shand-Lubbers, J.
- Collaborative systems for enhancing the analysis of social surveys: the Grid Enabled Specialist Data...; 2011; Lambert, P., Warner, G., Doherty, T., McCafferty, S., Watt, J., Comerford, M., Gayle, V., Tan, L.,...
- Development of a Web-Based Survey for Monitoring Daily Health and its Application in an Epidemiological...; 2011; Sugiura, H., Ohkusa, Y., Akahane, M., Sano, T., Okabe, N., Imamura, T.
- A new approach to the analysis of survey drop-out. Results from Follow-up Surveys in the German Longitudinal...; 2011; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- Tracking the decision-making process – Findings from an Online Rolling Cross-Section Panel Study...; 2011; Faas, T.
- Social desirability and self-reported health risk behaviors in web-based research: three longitudinal...; 2011; Crutzen, R., Goeritz, A.