Web Survey Bibliography
Panel quality remains the Number 1 concern of market researchers worldwide. With response rates constantly declining, respondent interaction is now front and center of today’s industry debate. Not only are best practices a must in survey design, frequency of contact and incentive programs, but effective solutions are also needed to boost respondent engagement.
GMI (Global Market Insite, Inc.) have been working with Engage Research over the last 18 months conducting an extensive program of research, exploring various techniques for improving the level of engagement of respondents participating in online surveys and measuring the impact these techniques can have on the quality of research data.
These experiments have included investigations into the impact of wording and language comma, the use of interactive animation techniques and visuals to engage respondents comma, looking at the value of using more interactive questioning approaches comma, the application of projective role playing methodologies comma, and the basic application of social psychology techniques in the construction of surveys.
This paper will present the results of this program of research and show the significant impact that making surveys more engaging can have at improving the quality of response from online respondent. It will also reveal some of the new techniques and methodologies that have emerged from these experiments including new more qualitative research approaches, and feature examples of how some of these techniques are now being put into practice with real clients, including Sony Music and Kimberly Clarke.
• Understanding the impact that the lack of emotional engagement from respondents can have on the quality of data from online surveys and survey completion rates
• Practical solutions for improving the level of respondent engagement in online surveys
• Research evidence showing the benefit these improvements have in terms of data quality and improved completion rates
• Examples of how the discoveries can be put in to practice and some new online techniques that have emerged out of this research
Conference Homepage (abstract)
Web Survey Bibliography (460)
- Effects of Lotteries on Response Behavior in Online Panels; 2013; Goeritz, A., Luthe, S. C.
- Lotteries and study results in market research online panels; 2013; Goeritz, A., Luthe, S. C.
- Ten questions to ask your online survey provider; 2013; Williams, D.
- An approach to selecting online respondents; 2013; Terhanian, G.
- By the Numbers: Theory of adaptation or survival of the fittest?; 2013; Cavallaro, K.
- Using a web-based survey tool to undertake a Delphi study: Application for nurse education research; 2013; Gill, F. J., Leslie, G. D., Grech, C., Latour, J. M.
- Does one really know?: Avoiding noninformative answers in a reliable way.; 2013; de Leeuw, E. D., Boevee, A., Hox, J.
- Sensitive Topics in PC and Mobile Web Surveys; 2013; Mavletova, A. M., Couper, M. P.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Propensity Score Weighting – Can Personality Adjust for Selectivity?; 2013; Glantz, A., Greszki, R.
- GESIS Online Panel Pilot: Results from a Probability-Based Online Access Panel; 2013; Kaczmirek, L., Bandilla, W., Schaurer, I., Struminskaya, B., Weyandt, K.
- Innovation in Data Collection: the Responsive Design Approach; 2013; Bianchi, A., Biffignandi, S.
- Break-off and attrition in the GIP amongst technologically experienced and inexperienced participants...; 2013; Blom, A. G., Bossert, D., Clark, V., Funke, F., Gebhard, F., Holthausen, A., Krieger, U., Wachenfeld...
- Nonresponse and Nonresponse Bias in a Probability-Based Internet Panel; 2013; Blom, A. G., Bossert, D., Funke, F., Gebhard, F., Holthausen, A., Krieger, U.
- Rewards - Money for Nothing?; 2013; Cape, P. J., Martin, P.
- Effects of incentive reduction after a series of higher incentive waves in a probability-based online...; 2013; Struminskaya, B., Kaczmirek, L., Schaurer, I., Bandilla, W.
- Timing of Nonparticipation in an Online Panel: The effect of incentive strategies; 2013; Douhou, S., Scherpenzeel, A.
- Measurement effects in mixed-mode panel surveys; 2013; Lugtig, P. J.
- Experiences from a probability-based Internet panel: Sample, recruitment and participation; 2013; Scherpenzeel, A.
- Participation and engagement in web surveys of the general population: An overview of challenges and...; 2013; Roberts, C.
- How Do Lotteries and Study Results Influence Response Behavior in Online Panels?; 2013; Goeritz, A., Luthe, S. C.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Sensitive topics in PC Web and mobile web surveys: Is there a difference?; 2012; Mavletova, A. M., Couper, M. P.
- Selection bias of internet panel surveys: A comparison with a paper-based survey and national governmental...; 2012; Tsuboi, S. et al.
- Screenwise panel: Frequently Asked Questions; 2012
- Research company spotlight - Mobile surveys; 2012
- NBCU enlists Google, ComScore to track multiscreen Olympics viewing; 2012; Spangler, T.
- More dirty little secrets of online panel research.; 2012
- Google et Médiamétrie créent une audience bimédia; 2012; Gonzales, P.
- Especially for You: Motivating Respondents in an Internet Panel by Offering Tailored Questions; 2012; Oudejans, M.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- Recruiting in an Internet panel using respondent driven sampling; 2012; Schonlau, M.
- Multi-Language Multi-Continent B2B Community Panel: How B2B research can effectively span the world; 2012; Morden, M., Accomando, E.
- WebSM Study: Survey software features overview ; 2012; Vehovar, V.; Cehovin, G.; Kavcic, L.; Lenar, J.
- Web Panels; 2012; Bethlehem, J., Biffignandi, S.
- The Problem of Self-Selection; 2012; Bethlehem, J.,Biffignandi, S.
- Does survey experience affect respondents’ reported level of satisfaction?; 2012; Schultz Christensen, A., Ladenburg, J.
- Evaluation of an online (opt-in) panel for public participation geographic information systems surveys...; 2012; Brown, G., Weber, D., Zanon, D., de Bie, K.
- Panel Conditioning in Online Survey Panels: Problems of Increased Sophistication and Decreased Engagemeent...; 2012; Adams, A. N., Atkeson, L. R., Karp, J. A.
- Surveying Rare Populations Using a Probabilitybased Online Panel; 2012; Peugh, J., Wright, G.
- Recruiting A Probability Sample For An Online Panel: Effects Of Contact Mode, Incentives, And Information...; 2012; Scherpenzeel, A., Toepoel, V.
- Innovation der Online-Datenerhebung für wissenschaftliche Forschungen. Das niederländische MESS-Projekt...; 2012; Das, M.
- “I think I know what you did last summer” Improving data quality in panel surveys; 2012; Lugtig, P. J.
- Understanding Society Innovation Panel Wave 4: Results from Methodological Experiments; 2012; Burton, J., Budd, S., Gilbert, E., Jaeckle, A., Kaminska, O., Uhrig, S.C. N., Brown, M., Calderwood,...
- The Propensity of Older Respondents to Participate in a General Purpose Survey; 2012; Lynn, P.
- Online Data Collection in the Agro-Food Sector; 2012; Biffignandi, S., Artaz, R.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H.
- Effect of different stimulus on data quality in online panels; 2012; Zagar, S., Lozar Manfreda, K.
- GESIS Online Access Panel Pilot Study: Recruitment and Panel Maintenance; 2012; Kaczmirek, L., Bandilla, W., Schaurer, I., Struminskaya, B., Weyandt, K.