Declining response rates worldwide have stimulated interest in understanding what may be influencing the decline, and how it may vary across countries and survey populations. In this paper we develop and test a short nine-item survey attitude scale that measures three constructs, thought by many to be related to decisions to participate in surveys, i.e. survey enjoyment, survey value, and survey burden. This survey attitude scale is based on earlier work by multiple authors (Cialdini (1991), Goyder (1986), Singer (1998), Stocke (2006), and Rogelberg et al (2001).). The survey attitude scale was implemented in four quality online panels, two in The Netherlands and two in Germany, enabling us to compare survey attitude across cultures. One of the Dutch and one of the German panels are recently established, whereas the other two (comparison) panels have been in existence for years. This provides unique data to investigate whether being asked to participate repeatedly in surveys, an obligation connected to all of the panels, is related to how respondents view their participation in surveys. In addition we present some data about the relation between survey attitude and nonresponse occurring in the panels over time. Our overarching goal with this study is to develop an effective measure of how individuals are responding to surveys that might provide insight into steps researchers can take in order to improve survey effectiveness.