Web Survey Bibliography
Since 2008, Gallup has been conducting 1,000 surveys daily using a dual-frame RDD and cell phone sampling. With an annual sample of approximately 355,000 respondents, this research undertaking affords a great opportunity to tap into an already-cooperative, nationally representative sample for additional research studies. Every survey respondent is asked if they would be willing to be recontacted “to learn a bit more about their thoughts and opinions.” Typically, about 50% agree to be recontacted.
In the fall of 2009, Gallup was asked to leverage this recontact sample to conduct a follow-up mail/web survey regarding international travel. An experiment was designed to test various methods to maximize willingness to be recontacted and to provide a mailing address or email address, as well as to boost actual response rates to the follow-up survey. Over the course of 38 days of data collection, an experiment was conducted with three treatments. Each treatment had three conditions to which all daily survey respondents were randomly assigned. The first treatment tested various tailored messages to seek the respondent’s initial agreement to be recontacted based on their responses to substantive items in the telephone survey (such as “We are specifically hoping to follow-up with people like you who are…”). The second treatment tested different messages regarding the average time to complete the follow up study. The final treatment sought to determine the most effective sequence of questions to assign the respondent to either the mail or Web mode in order to maximize the number of valid email and/or mailing addresses provided.
The findings will help improve the size and performance of recontact sample from a large, nationally representative telephone sample.
Conference Homepage (abstract)
Web Survey Bibliography - Leisure (29)
- Surveying “difficult-to-sample” backpackers through Facebook? Employing a mixed-mode dual...; 2013; Morris Paris, C.
- Ebook readings jumps, print book reading declines; 2012; Rainie, L., Duggan, M.
- Using e-surveys to access the views of football fans within online communities; 2012; Gibbons, T., Nuttall, D.
- Exploring New Pathways to Survey Recruitment; 2012; Bilgram, V., Stadler, D.Jawecki, G.
- Recreation Participation and Conservation Attitudes: Differences Between Mail and Online Respondents...; 2011; Graefe, A., Mowen, A. J., Covelli, E.
- Cross-country Comparisons: Effects of Scale Type and Response Style Differences; 2011; Thomas, R. K.
- Separation of selection bias and mode effect in mixed-mode survey – Application to the face-to...; 2011; Bayart, C., Bonnel, P.
- Movie Mobile Polls: Does Survey Mode Make a Difference?; 2010; Williams, D.
- 3 screen measurement: Soccer World Cup 2010; 2010; Conry, S., Benezra, K., Singh, S.
- E-mail Experiments in Web Surveys; 2010; Hupp, A., Murray-Close, M.
- Communicating Disclosure Risk in Informed Consent Statements; 2010; Singer, E., Couper, M. P.
- Effects of Personalization, Length and Choice of Mode on Cooperation Rates for Mixed Mode Recontact...; 2010; Steiger, D. M., Chattopadhyay, M., Royal, D.
- Does Providing a Choice of Survey Modes Influence Response?; 2010; Lesser, V. M., Newton, L., Yang, D.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Führer, R., Kling, H.
- Differential Effects of Web-Based and Paper-Based Administration of Questionnaire Research Instruments...; 2010; Hardré, P. L., Crowson, H. M., Xie, K.
- Life360: Usability of Mobile Devices for Time Use Surveys; 2010; Lai, J. W., Vanno, L., W., Pearson, J., Makowska, H., Benezra, K., Green, M.Link, M. W.
- Continuous Measurement of Musically-Induced Emotion: A Web Experiment ; 2009; Egermann, H., Nagel, F., Altenmueller, E., Kopiez, R.
- E-epidemiology : Adapting epidemiological methods for the 21st century; 2009; Bexelius, C.
- The Use of Online Methodologies in Data Collection for Gambling and Gaming Addictions; 2009; Griffiths, M. D.
- Regular events in travel behaviour research: setup of a longitudinal websurvey; 2006; Cools, M., Moons, E., Wets, G.
- Comparing Mail and Web-Based Survey Distribution Methods: Results of Surveys to Leisure Travel Retailers...; 2005; Cole, S. T.
- An Internet Study of Cybersex Participants; 2005; Daneback, K., Cooper, A., Mansson, S.-A.
- Modeling Participation in an Online Travel Community; 2004; Wang, Y., Fesenmaier, D. R.
- Coverage Error Embedded in Self-Selected Internet-Based Samples: A Case Study of Northern Indiana; 2004; Hwang, Y.-H., Fesenmaier, D. R.
- Open-ended vs. Close-ended Questions in Web Questionnaires; 2003; Reja, U., Lozar Manfreda, K., Hlebec, V., Vehovar, V.
- A comparison of online and postal data collection methods in marketing research; 2003; Adam, S., McDonald, H.
- Use of Internet-based household travel diary survey instrument; 2002; Adler, T., Rimmer, L., Carpenter, D.
- Usability Testing of Web Data Collection Instruments; 2002; Thalji, L., Antunes, M. J., Wiebe, E. F.
- Using the Internet for travel and tourism survey research: Experiences from the net traveler survey; 1996; Schonland, A., Williams, P.