Web Survey Bibliography
In 2008, Knowledge Networks expanded KnowledgePanel to create KnowledgePanel Latino, the first nationally representative online sample of Latinos in the U.S. We have observed that the Spanishlanguage panelists take more time to self-administer their Spanish-language online questionnaires than those taking the English version – both Latinos and non-Latinos range 50% to 100% longer. For example, in our 2009 demographic profile survey, median completion length is 8 minutes among roughly 40,000
English-language panelists, while 21 minutes among roughly 2,000 Spanish-language panelists. This pattern holds for different survey topics and has practical implications for respondent burden, respondent incentives and costs.
To our knowledge, this is a new finding, as there are no published research findings on these differences in online surveys.
We will evaluate several possible explanations for this finding: longer Spanish questionnaires in terms of word count; skip patterns, respondent demographics (e.g., education, age, household size), cultural differences, panel tenure, Internet connection speed, and survey-taking behavior. We employ regression to estimate the effects of survey language, demographics, panel tenure, and type of Internet connection on survey completion time.
Our regression results show that education, age, and broadband internet connection have large effects and significantly reduce survey completion time. However, once several factors have been controlled, Spanish-language survey takers still take, on average, 7 minutes longer than their English-language counterparts to complete the main demographic profile survey. Spanish survey language still remains a strong predictor of administration length, which may speak to cultural differences and survey taking behaviors, which we will further investigate in this paper.
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Web survey bibliography - DiSogra, C. (16)
- Metrics and Design Tool for Building and Evaluating Probability-Based Online Panels; 2015; DiSogra, C.; Callegaro, M.
- Cell RDD Respondents Unmasked: Progress Report on Geo and Demo Appends to the Wireless Frame; 2015; DiSogra, C.; Kennedy, C.Mosher, M.
- Using Probability-based On-line Samples to Calibrate Non-probability Opt-in Samples; 2012; DiSogra, C., Cobb, C. L., Chan, E., Dennis, J. M.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- Observed Differences in the Placement and Wording of Neutral Response Options in Web Surveys: An Experiment...; 2011; Walton, L., Cobb, C. L., DiSogra, C.
- Calibrating Non-Probability Internet Samples with Probability Samples Using Early Adopter Characteristics...; 2011; DiSogra, C., Cobb, C. L., Chan, E., Dennis, J. M.
- Address-based Sampling Nets Success for KnowledgePanel® Recruitment and Sample Representation; 2010; DiSogra, C.
- Results of Targeting Pre-Identified Minority, Unidentified Non-Internet and Vacant Homes in Two National...; 2010; DiSogra, C., Hendarwan, E.
- Maximizing a stratified ABS frame for nation-wide mail recruitment of a probability-based online panel...; 2010; DiSogra, C., Hendarwan, E.
- Using an ABS frame to recruit a probability-based online panel; 2009; DiSogra, C.
- The Challenge and Importance of Including Spanish- Dominant Latinos in Online Panel Studies Addressing...; 2009; DiSogra, C., Wells, T., Torres, J.
- Do we hear different voices?: Investigating the differences between internet and non-internet users...; 2009; Zhang, C., Callegaro, M., Thomas, M., DiSogra, C.
- Panel Conditioning and Attrition in the AP-Yahoo! News Election Panel Study; 2009; Kruse, Y., Callegaro, M., Dennis, J. M., DiSogra, C., Subias, S., Lawrence, M., Tompson, T.
- Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot...; 2009; DiSogra, C., Callegaro, M., Hendarwan, E.
- Computing Response Rates for Probability-Based Web Panels; 2009; DiSogra, C., Callegaro, M.
- Computing Metrics for Online Panels; 2008; Callegaro, M., DiSogra, C.