Web Survey Bibliography
The Internal Revenue Service (IRS) conducted a survey to measure the time and money that individuals spend on pre-filing and filing activities in response to the requirements of the U.S. federal tax system. The sampling frame was taxpayers who filed a 2007 income tax return in 2008.
The data collection protocol depended on whether the sampled taxpayer could be matched to a telephone number. Telephone numbers were found for approximately 76 percent of the sampled taxpayers and these were classified as ‘telephone matches’, the remainder are ‘nonmatches.’ Both groups were sent an initial mailing providing a detailed description of the purpose of the survey along with a letter from an IRS executive emphasizing the importance of the study and ensuring that the information collected would not be used for enforcement purposes. It also included a one-dollar bill as “an attention getter” and indicated that respondents would receive $25 if they completed the survey.
In the initial mailing, the telephone matches were informed they could wait for a call from the survey administrator or complete the survey on-line by going to a specified URL. The “non-matches” group members were sent a letter that provided the web address (URL) and were told a mail questionnaire was being sent.
The overall response rate was 47.7 percent. Of the three-fourths that were telephone matches (76.2 percent), the response rate for the matched cases was 51.6 percent; the response rate for the nonmatches (23.8 percent) was 35.2 percent. One interesting finding is that a surprisingly high percentage responded by the web. Overall, 28 percent of all the responses were completed on-line, which is higher than in other data collection efforts that have been reported in the literature.
This paper explores characteristics of respondents and non-respondents and highlights those who responded on-line.
Conference Homepage (abstract)
Web Survey Bibliography - 2010 (392)
- Application of a check-all-that-apply question for the evaluation of strawberry cultivars from a breeding...; 2010; Lado, J., Vicente, E., Manzzioni, A., Ares, G.
- Address-based sampling. Merits, design & implementation, and review of field statistics; 2010; Fahimi, M.
- AAPOR code for professional ethics and practices; 2010
- A framework for understanding and applying ethical principles in network and security research; 2010; Kenneally, E., Bailey, M., Maughan, D.
- Using Online Surveys to Assess Information Needs of Healthcare Professionals in Low Resource Settings...; 2010; Ohkubo, S., Sullivan, T.
- Organizational Survey of Workplace Climate: Differences in Representation Across Response Modes; 2010; Mohr, D., Osatuke, K., Moore, S., Yanovsky, B., Brassell, T., Nagy, M.
- Strategies for High Response Rates Among Hard-to-Reach Respondents: A Case Study From the Communities...; 2010; Fox, L., Mulvey, C., Yamaguchi, R., Levin, M.
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Maximizing online respondent engagement through a game-way research design; 2010; Swahar, G., Swahar, J.
- Designing questions for mixed mode data collection: What have we learnt so far?; 2010; Nicolaas, G., Campanelli, P.
- Online panel survey, Change and stability of political attitudes; 2010
- The Internet, Electoral Politics and Citizen Participation in Global Perspective; 2010; Gibson, R., Cantijoch, M.
- Improving web and electronic questionnaries: The case of audit trails.; 2010; Snijkers, G., Morren, M.
- Handbook of Survey Research; 2010; Marsden, P. V., Wright, J. D.
- Internet-Based Measurement With Visual Analogue Scales: An Experimental Investigation; 2010; Funke, F.
- Use of Eye Tracking for Studying Survey Response Processes; 2010; Galesic, M., Yan, T.
- Internet Survey Paradata; 2010; Heerwegh, D.
- Challenges in Reaching Hard-to-Reach Groups in Internet Panel Research; 2010; Marchand, M., Vis, C.
- Measuring Attitudes Toward Controversial Issues in Internet Surveys: Order Effects of Open and Closed...; 2010; Ester, P., Vinken, H.
- Using Interactive Features to Motivate and Probe Responses to Open-Ended Questions; 2010; Oudejans, M., Christian, L. M.
- How Visual Design Affects the Interpretability of Survey Questions; 2010; Toepoel, V., Dillman, D. A.
- Ethical Considerations in Internet Surveys; 2010; Singer, E., Couper, M. P.
- How Representative Are Online Panels? Problems of Coverage and Selection and Possible Solutions; 2010; Bethlehem, J., Scherpenzeel, A.
- True Longitudinal and Probability-Based Internet Panels: Evidence from the Netherlands; 2010; Das, M., Scherpenzeel, A.
- Internet Surveys as Part of a Mixed-Mode Design; 2010; de Leeuw, E. D., Hox, J.
- Internet Survey Methods: A Review of Strengths, Weaknesses, and Innovations; 2010; Smyth, J. D., Pearson, J. E.
- Continuity and Innovation in the Design of Understanding Society: the UK Household Longitudinal Study...; 2010; Laurie, H.
- Weighting Strategy for Understanding Society; 2010; Lynn, P., Kaminska, O.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T.; Wilson, Sheila
- Lessons from a Randomised Experiment with Mixed-Mode Designs for a Household Panel Survey; 2010; Lynn, P., Uhrig, S.C. N., Burton, J.
- Understanding Society Innovation Panel Wave 2: Results from Methodological Experiments ; 2010; Burton, J., Laurie, H., Uhrig, S.C. N.
- Offering a Web Option in a Mail Survey of Young Adults: Impact on Survey Quality; 2010; Turner, S., Viera Jr., L., Marsh, S. M.
- Using Web-Hosted Surveys to Obtain Responses from Extension Clients: A Cautionary Tale.; 2010; Israel, G. D.
- Mobile Experience Sampling: Reaching the Parts of Facebook Other Methods Cannot Reach; 2010; Abdesslem, F. B., Parris, I., Henderson, T.
- Investigating Data Quality in Cell Phone Surveying; 2010; Lavrakas, P. J., Tompson, T., Benford, R.
- Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies; 2010; Albert, W., Tullis, T., Tedesco, D.
- Walking in Facebook: A Case Study of Unbiased Sampling of OSNs; 2010; Gjoka, M., Kurant, M., Butts, C. T., Markopoulou, A.
- Social Networking Sites: Evaluating and Investigating their use in Academic Research; 2010; Redmond, F.
- Update on the ARF’s Quality Enhancement Process (QeP); 2010; Pettit, R.
- Quality Matters – Now And Especially Tomorrow; 2010; Dedeker, K.
- Measuring selection bias introduced by routing; 2010; Porter, S., de Gaudemar, O., Kimura, M.
- Quantifying the Impact of Survey Design Parameters on Respondent Engagement and Data Quality; 2010; Suresh, N., Conklin, M.
- Using ad hoc measures for response styles: a cautionary note; 2010; de Beuckelaer, A.; Weijters, B.; Rutten, A.
- How Harmful are Survey Translations? A Test with Schwartz's Human Values Instrument; 2010; Davidov, E., de Beuckelaer, A.
- Elastic-R, a Google docs-like portal for data analysis in the Cloud ; 2010; Chine, K.
- Restructuring and innovations on the survey “capacity of collective tourist accommodation”...; 2010; Santoro, M. T., Staffieri, S.
- Managing the knowledge base - the DUVA system, from data entry to output tools; 2010; Then, R., Bangert, D.

