During the last decade, a rapid growth in online surveys supported by advances in survey software technology and increased Internet usage inspired a great deal of methodological research to gain a better understanding of this survey mode. Most of this methodological research, however, focuses on individual respondents who participate in surveys to the general public. Are online surveys ready to replace paperand-pencil formats for the purpose of studying organizations? When organizations have a choice, which method do they prefer? What factors influence a company’s decision in the survey mode selection? The findings addressing these questions are based on primary research data collected by the Graduate Management Admission Council through its 2006 Diversity Survey of business schools in the United States. In addition to the traditional paper-and-pencil survey format, these US business schools were offered the alternative of completing the survey online. Using logistic regression, this research aims to estimate which institutional demographic characteristics influence the survey mode choice in establishment surveys. Depending on institutional demographics, which are typically known to the researcher, the results may be helpful in choosing which survey mode to utilize when conducting survey research of organizations.