Web Survey Bibliography
Non-probability sample ("opt-in") Internet surveys are often used to measure how many people use various consumer products and to identify the characteristics of those product users. In this study, we evaluate the degree to which different opt-in panels produce the same results when used for such analyses. Seven opt-in Internet survey companies administered the same set of measures of product usage (each N~1000). We found that (1) the seven surveys varied widely in their estimates of how many people used various consumer products; (2) the market share of some brands, such as Coca-Cola, relative to other brands, such as Pepsi, were notably different depending on which survey vendor one used, and the ranking between these and other brands flipped depending on the vendor one used; and (3) the demographic characteristics of people using various products were sometimes the same across surveys and sometimes quite different. Weighting the data to yield optimal distributions of various demographic variables did not change the variability of survey results on consumer product usage across opt-in surveys. Overall, these results suggest caution before generalizing from a product usage survey
conducted with one opt-in Internet panel to the population of all such surveys.
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Web survey bibliography - Krosnick, J. A. (41)
- Assessing the Accuracy of 51 Nonprobability Online Panels and River Samples: A Study of the Advertising...; 2016; Yang,Y.;Callegaro,M.;Yang,Y.;Callegaro,M.;Chin,K.;Yang,Y.;Villar,A.;Callegaro, M.; Chin, K.; Krosnick...
- Establishing the accuracy of online panels for survey research; 2016; Bruggen, E.; van den Brakel, J.; Krosnick, J. A.
- Moderators of Candidate Name-Order Effects in Elections: An Experiment; 2016; Kim, Nu.; Krosnick, J. A.; Casasanto, D.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
- Comparing response order experiments with probability and non-probability samples; 2015; Yeager, D. S.; Krosnick, J. A.; Silber, H.
- A critical review of studies investigating the quality of data obtained with online panels based on...; 2014; Callegaro, M., Villar, A., Yeager, D. S., Krosnick, J. A.
- Online panel research: History, concepts, applications and a look at the future; 2014; Callegaro, M., Baker, R., Bethlehem, J., Goeritz, A., Krosnick, J. A., Lavrakas, P. J.
- Improving ability measurement in surveys by following the principles of IRT: The Wordsum vocabulary...; 2012; Cor, K., Haertel, E., Krosnick, J. A., Malhotra, N.
- Improving Question Design to Maximize Reliability and Validity; 2012; Krosnick, J. A.
- How accurate are surveys of objective phenomena?; 2012; Chang, L. C., Krosnick, J. A.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Experiments for evaluating survey questions; 2011; Krosnick, J. A.
- Does mentioning "some people" and "other people" in a survey question increase the...; 2011; Yeager, D. S., Krosnick, J. A.
- Measuring User Satisfaction in the Lab: Questionnaire Mode, Physical Location, and Social Presence Concerns...; 2011; Jans, M., Romano, J. C., Ashenfelter, K. T., Krosnick, J. A.
- Measuring Intent to Participate and Participation in the 2010 Census and Their Correlates and Trends...; 2010; Pasek, J., Krosnick, J. A.
- Assessing the Accuracy of the Face-to-Face Recruited Internet Survey Platform: A Comparison of Behavioral...; 2010; Villar, A., Malka, A., Krosnick, J. A.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- User’s Guide to the Advance Release of the 2008-2009 ANES Panel Study ; 2009; DeBell, M.; Krosnick, J. A.; Lupia, A.; Roberts, C.
- Question and Questionnaire Design; 2009; Krosnick, J. A., Presser, S.
- Attrition in a Face-to-Face Recruited Internet Panel with Substantial Incentives; 2009; Malka, A., Krosnick, J. A., Ackermann, A., Debell, M., Turakhia, C.
- Lessons Learned About How to Accomplish Effective In- Person Recruitment of a Web-Equipped Survey Panel...; 2009; Ackermann, A., Krosnick, J. A., Turakhia, C., Debell, M., Malka, A., Jarmon, R.
- Comparison Study of Probability and Non-Probability Sample Surveys Conducted by Internet and Face to...; 2009; Yeager, D. S., Krosnick, J. A.
- Does Weighting Improve the Accuracy of Data from Non- Probability Internet Survey Panels of People Who...; 2009; Yeager, D. S., Krosnick, J. A.
- National Surveys Via RDD Telephone Interviewing vs. the Internet: Comparing Sample Representativeness...; 2009; Chang, L. C., Krosnick, J. A.
- Scientific Survey Research: Sustainable in an Online World?; 2009; Krosnick, J. A.
- Money for Surveys: What about Data-Quality?; 2009; A.Krosnick, J. A.
- The accuracy of online surveys with non-probability samples; 2008; Krosnick, J. A.
- ‘For Example’: How Different Example Types in Online Surveys Influence Frequency ; 2008; Berent, M., Krosnick, J. A.
- Comparing the Results of Probability and Non-probability Telephone and Internet Survey Data; 2008; Wang, R., Krosnick, J. A.
- “For Example…,” How Different Example Types in Online Surveys Influence Frequency...; 2008; Berent, M., Krosnick, J. A.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- Vote Over-Reporting: Testing the Social Desirability Hypothesis in Telephone and Internet Surveys; 2005; Holbrook, A. L., Krosnick, J. A.
- The Economist/YouGov Internet Presidential poll.; 2004; Fiorina, M., Krosnick, J. A.
- Telephone versus face-to-face interviewing of national probability samples with long questionnaires:...; 2003; Holbrook, A. L.; C., Green, M. C., Krosnick, J. A.
- Can What We Don’t Know (about “Don’t Know”) Hurt Us?: Effects of Item Non-response...; 2003; Krosnick, J. A., Behnke, C. S., Lafond, C. R., Thomas, R. K.
- The threat of satisficing in surveys: The shortcuts respondents take in answering questions; 2000; Krosnick, J. A.
- Survey research; 1999; Krosnick, J. A.
- Designing rating scales for effective measurernent in surveys; 1997; Krosnick, J. A., Fabrigar, L. R.
- Mail Surveys for Election Forecasting? An Evaluation of the Columbus Dispatch Poll; 1996; Krosnick, J. A.
- Response strategies for coping with the cognitive demands of attitude measures in surveys; 1991; Krosnick, J. A.