Web Survey Bibliography
Non-probability sample ("opt-in") Internet surveys are often used to measure how many people use various consumer products and to identify the characteristics of those product users. In this study, we evaluate the degree to which different opt-in panels produce the same results when used for such analyses. Seven opt-in Internet survey companies administered the same set of measures of product usage (each N~1000). We found that (1) the seven surveys varied widely in their estimates of how many people used various consumer products; (2) the market share of some brands, such as Coca-Cola, relative to other brands, such as Pepsi, were notably different depending on which survey vendor one used, and the ranking between these and other brands flipped depending on the vendor one used; and (3) the demographic characteristics of people using various products were sometimes the same across surveys and sometimes quite different. Weighting the data to yield optimal distributions of various demographic variables did not change the variability of survey results on consumer product usage across opt-in surveys. Overall, these results suggest caution before generalizing from a product usage survey
conducted with one opt-in Internet panel to the population of all such surveys.
Conference Homepage (abstract)
Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 65th Annual Conference, 2010 (30)
- Offering a Web Option in a Mail Survey of Young Adults: Impact on Survey Quality; 2010; Turner, S., Viera Jr., L., Marsh, S. M.
- Investigating Data Quality in Cell Phone Surveying; 2010; Lavrakas, P. J., Tompson, T., Benford, R.
- The Role of Landline and Cell Phone Usage Patterns in Nonreponse Error Potential Among Young Adults...; 2010; Currivan, D. B., Levine, B., Mayo, Ni.
- Differences in Early and Late Responders: Findings from a Military Web-Based Community Survey.; 2010; Prabhakaran, J., Spera, C., Leach, L. M., Foster, R.
- Assessing Cell Phone Noncoverage Bias Across Different Topics and Subgroups; 2010; Christian, L. M., Keeter, S., Purcell, K., Smith, A.
- Using a Simulation Study to Examine Strategies for Combining Cell and Landline Survey Samples; 2010; Duffy, T., Bausch, S., Iachan, R., Lu, B.
- Representing Seniors in an Online National Probability Panel Survey: Measuring Technology Attitudes...; 2010; Peugh, J., Mansfield, W., Wells, T., Semans, K.
- Communicating Disclosure Risk in Informed Consent Statements; 2010; Singer, E., Couper, M. P.
- Meeting the Challenges of Converting a Large Establishment Survey from Paper to Electronic Administration...; 2010; Roe, D. J., Thalji, L., Loft, J., Flicker, L., Stockdale, J., Stagnitti, M.
- Assessing the Accuracy of the Face-to-Face Recruited Internet Survey Platform: A Comparison of Behavioral...; 2010; Villar, A., Malka, A., Krosnick, J. A.
- Internet Panels and Health Research: Findings from National RDD Surveys.; 2010; Boyle, J.
- Item Nonresponse Analysis for a Mixed-Mode Survey.; 2010; Lorenc, B., Olsson, K.
- Significant Factors Governing the Use of Auditory Stimuli in Web Questionnaires; 2010; Utami, S. S., Dawood, R., Navvab, M.
- The Subject Lines of Web Survey Invitations and Participation Rates; 2010; Titiz, H., Ziniel, S.
- Experimental Trial of Benefit Appeals on Completion Rates for the Agricultural Screening Survey; 2010; Atkinson, D., Moore, D., McCarthy, J. S.
- Using Overt and Covert Survey Traps to Maximize Data Quality; 2010; Cardador, J., Wayman, M., Sheridan, M.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Does Making The Survey Topic More Salient Lead To An Expert Bias? – The Influence of Announcing...; 2010; Keusch, F., Mayerhofer, W., Weilbuchner, N., Jungreithmaier, S.
- Time Related Inconsistencies in Global Online Panels; 2010; Gittelman, S. H., Trimarchi, E.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- An Experiment to Test the Feasibility and Quality of a Web-Based Questionnaire of Teachers; 2010; Jacob, R., Scott, L., Rowan, B.
- Impact of Monetary Incentives and Web Survey Option in the 2008 National Survey of Recent College Graduates...; 2010; Heaviside, S., Jang, D., Mooney, G., Barrett, K., Kang, K. H.
- Response Mode and Bias Analysis in the IRS' Individual Taxpayer Burden Survey; 2010; Masken, K., Contos, G., Nord, R., Brick, J. M.
- Diversity of Methods: Assessment of Quantitative and Qualitative Research Multiplier Effects.; 2010; Ballou, J., Roff, B., Anderson, M.
- Does Providing a Choice of Survey Modes Influence Response?; 2010; Lesser, V. M., Newton, L., Yang, D.
- Improving Response to Mail and Web Mixed-Mode Surveys: The Effects of Offering Choice on Survey Response...; 2010; Millar, M. M., Dillman, D. A.
- Potentials and Constraints of Propensity Score Weighting to Improve Web Survey Quality; 2010; Steinmetz, S., Tijdens, K.
- KnowledgePanel®: Processes & Procedures Contributing to Sample Representativeness & Tests for Self...; 2010; Dennis, J. M.
- The Effects of Different Incentives on Data Quantity and Data Quality in Online Panels; 2010; Singh, R. K., Voggeser, B. J., Goeritz, A.
- Maximizing a stratified ABS frame for nation-wide mail recruitment of a probability-based online panel...; 2010; DiSogra, C., Hendarwan, E.