Web Survey Bibliography
Respondents who are active members in online panels and enjoy the interviewing process, do surveys more often, and stay in the system for years. They have become the core of the online respondent community. In the United States, those who complete over thirty interviews a month are the core of the interviewing community and represent over half of those constituting the panel system. The average respondent serves on 4.1 panels and completes the lion share of interviews being conducted in the commercial sphere.
Respondent tenure has been recognized as a factor influencing purchasing intent. In 29 studies, representing some 40,000 interviews conducted by Ron Gailey of Washington Mutual during 2006-7, a 30% drop in purchasing intent for WAMU’s financial products was noted. As reported by Ron Gailey in 2008, these trends did not coincide with sales report data from the field. Washington Mutual is gone and we will never know if incorrect business decisions were made from this research data.
Many variables logically tie into respondent tenure. Panelists who enjoy the interviewing process can become truly hyperactive. We hypothesize that such respondents will behave differently from those who are new to the system. Indeed if panels aggregate too many such respondents they will no longer represent the population that they were drawn from, no matter how rigorous the sampling effort might originally have been.
During 2009, we surveyed 180 panels in 35 countries focusing on buyer, media and socio-graphic segmentations. In this paper, we will show that respondents, who are in multiple panels and complete surveys frequently, present extremely different buying behaviors. The numbers of these respondents and the impact it has on buying behavior are substantial and outweigh numerous online research quality efforts being considered.
Conference Homepage (abstract)
Web Survey Bibliography - 2010 (406)
- Conducting biosocial surveys: Collecting, storing, accessing, and protecting biospecimens and biodata...; 2010; Hauser, R. M. et al.
- Drag & Drop. A flexible method for moving objects, implementing rankings, and a wide range of other...; 2010; Neubarth, W.
- Disclosure standards; 2010
- Digital Nation: 21st century America’s progress toward universal broadband Internet access; 2010
- Movie Mobile Polls: Does Survey Mode Make a Difference?; 2010; Williams, D.
- The Future of Internet Research; 2010; Lavrakas, P. J.
- AAPOR Report on Online Panels; 2010; Rivers, D.
- Comparing the quality of data from postal and online questionnaires; 2010; Smith, A. B., King, M. T., Butow, P., Olver, I.
- Accounting for the effects of data collection modes in population surveys; 2010; Huang, Y. C., Thompson, M. E., Boudreau, C., Fong, G. T.
- Using administrative data to find the best medium: Examples of mixed sources and mixed modes; 2010; Hartkamp, J., Rutjes, H.
- Broadband adoption and use in America; 2010; Horrigan, J.
- Applied survey data analysis; 2010; Heeringa, S. G., West, B. T., Berglund, P.
- Applied missing data analysis; 2010; Enders, C. K.
- Application of a check-all-that-apply question for the evaluation of strawberry cultivars from a breeding...; 2010; Lado, J., Vicente, E., Manzzioni, A., Ares, G.
- Address-based sampling. Merits, design & implementation, and review of field statistics; 2010; Fahimi, M.
- AAPOR code for professional ethics and practices; 2010
- A framework for understanding and applying ethical principles in network and security research; 2010; Kenneally, E., Bailey, M., Maughan, D.
- Using Online Surveys to Assess Information Needs of Healthcare Professionals in Low Resource Settings...; 2010; Ohkubo, S., Sullivan, T.
- Organizational Survey of Workplace Climate: Differences in Representation Across Response Modes; 2010; Mohr, D., Osatuke, K., Moore, S., Yanovsky, B., Brassell, T., Nagy, M.
- Strategies for High Response Rates Among Hard-to-Reach Respondents: A Case Study From the Communities...; 2010; Fox, L., Mulvey, C., Yamaguchi, R., Levin, M.
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Maximizing online respondent engagement through a game-way research design; 2010; Swahar, G., Swahar, J.
- Designing questions for mixed mode data collection: What have we learnt so far?; 2010; Nicolaas, G., Campanelli, P.
- Online panel survey, Change and stability of political attitudes; 2010
- The Internet, Electoral Politics and Citizen Participation in Global Perspective; 2010; Gibson, R., Cantijoch, M.
- Improving web and electronic questionnaries: The case of audit trails.; 2010; Snijkers, G., Morren, M.
- Handbook of Survey Research; 2010; Marsden, P. V., Wright, J. D.
- Internet-Based Measurement With Visual Analogue Scales: An Experimental Investigation; 2010; Funke, F.
- Use of Eye Tracking for Studying Survey Response Processes; 2010; Galesic, M., Yan, T.
- Internet Survey Paradata; 2010; Heerwegh, D.
- Challenges in Reaching Hard-to-Reach Groups in Internet Panel Research; 2010; Marchand, M., Vis, C.
- Measuring Attitudes Toward Controversial Issues in Internet Surveys: Order Effects of Open and Closed...; 2010; Ester, P., Vinken, H.
- Using Interactive Features to Motivate and Probe Responses to Open-Ended Questions; 2010; Oudejans, M., Christian, L. M.
- How Visual Design Affects the Interpretability of Survey Questions; 2010; Toepoel, V., Dillman, D. A.
- Ethical Considerations in Internet Surveys; 2010; Singer, E., Couper, M. P.
- How Representative Are Online Panels? Problems of Coverage and Selection and Possible Solutions; 2010; Bethlehem, J., Scherpenzeel, A.
- True Longitudinal and Probability-Based Internet Panels: Evidence from the Netherlands; 2010; Das, M., Scherpenzeel, A.
- Internet Surveys as Part of a Mixed-Mode Design; 2010; de Leeuw, E. D., Hox, J.
- Internet Survey Methods: A Review of Strengths, Weaknesses, and Innovations; 2010; Smyth, J. D., Pearson, J. E.
- Continuity and Innovation in the Design of Understanding Society: the UK Household Longitudinal Study...; 2010; Laurie, H.
- Weighting Strategy for Understanding Society; 2010; Lynn, P., Kaminska, O.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T.; Wilson, S.
- Lessons from a Randomised Experiment with Mixed-Mode Designs for a Household Panel Survey; 2010; Lynn, P., Uhrig, S.C. N., Burton, J.
- Understanding Society Innovation Panel Wave 2: Results from Methodological Experiments ; 2010; Burton, J., Laurie, H., Uhrig, S.C. N.
- Offering a Web Option in a Mail Survey of Young Adults: Impact on Survey Quality; 2010; Turner, S., Viera Jr., L., Marsh, S. M.
- Using Web-Hosted Surveys to Obtain Responses from Extension Clients: A Cautionary Tale.; 2010; Israel, G. D.
- Mobile Experience Sampling: Reaching the Parts of Facebook Other Methods Cannot Reach; 2010; Abdesslem, F. B., Parris, I., Henderson, T.