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Web Survey Bibliography

Title Using Overt and Covert Survey Traps to Maximize Data Quality
Year 2010
Access date 28.06.2011
Abstract

Survey researchers using the web for data collection often must contend with respondents who provide poor quality data. Poor data can come from careless responders or fraudulent responders. Careless responders are those who may simply be distracted or fatigued when completing the survey or may respond carelessly and quickly in an effort to expend as little energy as possible in exchange for the survey incentive. Fraudulent responders are those who are interested in intentionally manipulating the survey results or collecting a valued incentive multiple times. This study compares a number of overt and covert methods to uncover fraudulent and careless responding. Overt traps are part of the survey content and are visible to the respondent on the survey, but covert traps are not. Covert traps analyze response characteristics that suggest poor data quality. Our research indicates that overt survey traps were effective in capturing careless responders, but covert traps were best for capturing fraudulent responders. Recommendations on the use of overt and covert survey traps based on our findings are provided.

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Conference Homepage (abstract)

Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 65th Annual Conference, 2010 (30)