Web Survey Bibliography
Survey researchers have continued to be challenged with declining response rates coupled with threats of non-response bias due to disproportionate survey participation in recent years. There is an increasing need to curtail this trend by understanding survey participation attitudes for both types of potential participants, respondents and the elusive non-respondents, in order to formulate an effective approach for future surveys. In an effort to gain insight on survey participation attitudes, The Nielsen Company, working on behalf of the Council for Research Excellence, sponsored one of the most comprehensive follow-up studies to investigate whether households that were sampled and cooperated in Nielsen’s TV diary measurement differed in meaningful ways from households that did not cooperate. This large-scale study employed a multi-mode methodology using mail, Web, telephone and in-person interviewing during 2007-2008 to achieve the highest response rate possible. The results from this extensive follow-up study uncover the attitudes of these past Nielsen respondents and non-respondents on survey research in general and their perception/experience with the research organization. The first phase of the analysis
focused on which attitudinal questions were significant predictors of survey participation. These attitudinal questions focused on some of the usual reasons individuals do not participate in surveys (lack of interest or knowledge on research topic, length of survey, dislike of sharing information, expectation for monetary incentive, etc.). The findings indicated that responses from non-respondents to some of these usual reasons were counterintuitive based on past research findings. The second phase of the analysis is
underway to determine if the reasons that are significantly associated with survey participation in the Nielsen sample differ for various household characteristics. This research will explore the attitudinal and demographic characteristics of these households in order to tailor the recruitment strategy to achieve higher response rates and potentially lower the impact of non-response bias.
Conference Homepage (abstract)
Web Survey Bibliography - 2010 (406)
- Conducting biosocial surveys: Collecting, storing, accessing, and protecting biospecimens and biodata...; 2010; Hauser, R. M. et al.
- Drag & Drop. A flexible method for moving objects, implementing rankings, and a wide range of other...; 2010; Neubarth, W.
- Disclosure standards; 2010
- Digital Nation: 21st century America’s progress toward universal broadband Internet access; 2010
- Movie Mobile Polls: Does Survey Mode Make a Difference?; 2010; Williams, D.
- The Future of Internet Research; 2010; Lavrakas, P. J.
- AAPOR Report on Online Panels; 2010; Rivers, D.
- Comparing the quality of data from postal and online questionnaires; 2010; Smith, A. B., King, M. T., Butow, P., Olver, I.
- Accounting for the effects of data collection modes in population surveys; 2010; Huang, Y. C., Thompson, M. E., Boudreau, C., Fong, G. T.
- Using administrative data to find the best medium: Examples of mixed sources and mixed modes; 2010; Hartkamp, J., Rutjes, H.
- Broadband adoption and use in America; 2010; Horrigan, J.
- Applied survey data analysis; 2010; Heeringa, S. G., West, B. T., Berglund, P.
- Applied missing data analysis; 2010; Enders, C. K.
- Application of a check-all-that-apply question for the evaluation of strawberry cultivars from a breeding...; 2010; Lado, J., Vicente, E., Manzzioni, A., Ares, G.
- Address-based sampling. Merits, design & implementation, and review of field statistics; 2010; Fahimi, M.
- AAPOR code for professional ethics and practices; 2010
- A framework for understanding and applying ethical principles in network and security research; 2010; Kenneally, E., Bailey, M., Maughan, D.
- Using Online Surveys to Assess Information Needs of Healthcare Professionals in Low Resource Settings...; 2010; Ohkubo, S., Sullivan, T.
- Organizational Survey of Workplace Climate: Differences in Representation Across Response Modes; 2010; Mohr, D., Osatuke, K., Moore, S., Yanovsky, B., Brassell, T., Nagy, M.
- Strategies for High Response Rates Among Hard-to-Reach Respondents: A Case Study From the Communities...; 2010; Fox, L., Mulvey, C., Yamaguchi, R., Levin, M.
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Maximizing online respondent engagement through a game-way research design; 2010; Swahar, G., Swahar, J.
- Designing questions for mixed mode data collection: What have we learnt so far?; 2010; Nicolaas, G., Campanelli, P.
- Online panel survey, Change and stability of political attitudes; 2010
- The Internet, Electoral Politics and Citizen Participation in Global Perspective; 2010; Gibson, R., Cantijoch, M.
- Improving web and electronic questionnaries: The case of audit trails.; 2010; Snijkers, G., Morren, M.
- Handbook of Survey Research; 2010; Marsden, P. V., Wright, J. D.
- Internet-Based Measurement With Visual Analogue Scales: An Experimental Investigation; 2010; Funke, F.
- Use of Eye Tracking for Studying Survey Response Processes; 2010; Galesic, M., Yan, T.
- Internet Survey Paradata; 2010; Heerwegh, D.
- Challenges in Reaching Hard-to-Reach Groups in Internet Panel Research; 2010; Marchand, M., Vis, C.
- Measuring Attitudes Toward Controversial Issues in Internet Surveys: Order Effects of Open and Closed...; 2010; Ester, P., Vinken, H.
- Using Interactive Features to Motivate and Probe Responses to Open-Ended Questions; 2010; Oudejans, M., Christian, L. M.
- How Visual Design Affects the Interpretability of Survey Questions; 2010; Toepoel, V., Dillman, D. A.
- Ethical Considerations in Internet Surveys; 2010; Singer, E., Couper, M. P.
- How Representative Are Online Panels? Problems of Coverage and Selection and Possible Solutions; 2010; Bethlehem, J., Scherpenzeel, A.
- True Longitudinal and Probability-Based Internet Panels: Evidence from the Netherlands; 2010; Das, M., Scherpenzeel, A.
- Internet Surveys as Part of a Mixed-Mode Design; 2010; de Leeuw, E. D., Hox, J.
- Internet Survey Methods: A Review of Strengths, Weaknesses, and Innovations; 2010; Smyth, J. D., Pearson, J. E.
- Continuity and Innovation in the Design of Understanding Society: the UK Household Longitudinal Study...; 2010; Laurie, H.
- Weighting Strategy for Understanding Society; 2010; Lynn, P., Kaminska, O.
- Globalpark Annual Market Research Software Survey 2009; 2010; Macer, T.; Wilson, S.
- Lessons from a Randomised Experiment with Mixed-Mode Designs for a Household Panel Survey; 2010; Lynn, P., Uhrig, S.C. N., Burton, J.
- Understanding Society Innovation Panel Wave 2: Results from Methodological Experiments ; 2010; Burton, J., Laurie, H., Uhrig, S.C. N.
- Offering a Web Option in a Mail Survey of Young Adults: Impact on Survey Quality; 2010; Turner, S., Viera Jr., L., Marsh, S. M.
- Using Web-Hosted Surveys to Obtain Responses from Extension Clients: A Cautionary Tale.; 2010; Israel, G. D.
- Mobile Experience Sampling: Reaching the Parts of Facebook Other Methods Cannot Reach; 2010; Abdesslem, F. B., Parris, I., Henderson, T.