Web Survey Bibliography
During survey interviews, respondents sometimes interpret question concepts differently than they are intended. For example, a respondent who is asked ―How many people live in your home?‖ may include a child living away at college even though the survey designers‘ concept excludes household members whose primary residence is elsewhere. Some survey respondents seem to be aware of such conceptual misalignments and seek clarification when it is available, but others do not, even when they need it, and instead answer confidently and (for survey purposes) incorrectly. What distinguishes respondents who seek clarification from those who do not? This study demonstrates that cognitive and personality factors seem to predict clarification-seeking in a web survey where respondents could click for definitions of key question concepts. In a laboratory experiment, 60 respondents answered behavioral questions on the basis of fictional scenarios, some of which were designed to create potential comprehension difficulty, and for which response accuracy was measurable. Respondents also completed the Symbol Search and Digit Symbol Coding subtests of the Wechsler Adult Intelligence Scale and the Dickman Impulsivity Index (DII, 1990). Results showed that respondents with faster processing scores requested clarification more often and produced more accurate answers; they also took longer to answer (despite their faster processing), presumably because they were more thoughtful. Respondents who scored high on dysfunctional impulsivity requested definitions less frequently, answered less accurately, and answered more quickly. Symbol Search and dysfunctional impulsivity were strong predictors of frequency of requesting clarification, while all three measures strongly predicted response accuracy. Because the DII and Symbol Search measures could potentially be adapted for on-line administration, one can imagine new web interviewing systems that improve response accuracy by diagnosing which respondents are unlikely to request clarification when they need it, and giving them clarification when it is needed but not requested.
Conference Homepage (abstract)
Web Survey Bibliography - Conrad, F. G. (72)
- Mode Choice on an iPhone Increases Survey Data Quality; 2013; Conrad, F. G., Schober, M. F., Zhang, C., Yan, H. G., Vickers, L., Johnston, M., Hupp, A., Hemingway...
- Comparisons of Online Recruitment Strategies: Craigslist, Facebook, Google Ads and Amazon’s Mechanical...; 2013; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- The Design of Grids in Web Surveys; 2013; Couper, M. P., Tourangeau, R., Conrad, F. G., Zhang, C.
- The Science of Web Surveys; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Up Means Good: The Impact of Screen Position on Evaluative Ratings in Web Surveys.; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Disfluencies and Gaze Aversion in Unreliable Responses to Survey Questions; 2012; Schober, M. F., Conrad, F. G., Dijkstra, W., Ongena, Y. P.
- Database Lookup in Web Surveys; 2012; Couper, M. P., Zhang, C., Conrad, F. G., Tourangeau, R.
- Further research on the design of complex grids; 2011; Couper, M. P., Tourangeau, R.Conrad, F. G., Zhang, C.
- Interactive carrots and sticks to improve data quality; 2011; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Interactive interventions in web surveys can increase response accuracy.; 2011; Conrad, F. G.
- Race-of-Virtual-Interviewer Effects; 2011; Conrad, F. G., Schober, M. F., Nielsen, D.
- Which Web Survey Respondents Are Most Likely to Click for Clarification?; 2011; Coiner, T., Schober, M. F., Conrad, F. G.
- Should I Stay or Should I go: The Effects of Progress Feedback, Promised Task Duration, and Length of...; 2011; Yan, T., Conrad, F. G., Tourangeau, R., Couper, M. P.
- Designing Input Fields for Non-Narrative Open-Ended Responses in Web Surveys; 2011; Couper, M. P., Kennedy, C., Conrad, F. G., Tourangeau, R.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Increasing Respondents' Use of Definitions in Web Surveys; 2010; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- The impact of progress indicators on task completion ; 2010; Conrad, F. G., Couper, M. P., Tourangeau, R., Peytchev, A.
- Interactive Interventions in Web Surveys Can Increase Respondent Conscientiousness; 2009; Conrad, F. G., Tourangeau, R., Couper, M. P., Kennedy, C.
- Envisioning the Survey Interview of the Future ; 2009; Conrad, F. G., Schober, M. F.
- Experimenting With Speech Interactive Voice Response, Touchtone Data Entry and the Web for the National...; 2009; Cantor, D., Brick, P. D., Tourangeau, R., Conrad, F. G.
- Interactive feedback can improve accuracy of responses in web surveys; 2009; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- Response Order and Response Distributions: The Format of the Response Options in a Web Survey; 2009; Tourangeau, R., Conrad, F. G., Couper, M. P., Balter, O.
- Improving the Design of Complex Matrix Questions; 2009; Couper, M. P., Tourangeau, R., Conrad, F. G.
- Interactive aspects of web surveys; 2009; Conrad, F. G.
- Eye-Tracking Data: New Insights on Response Order Effects and Other Cognitive Shortcuts in Survey Responding...; 2009; Galesic, M., Tourangeau, R., P.;Couper, M. P., Conrad, F. G.
- Classifying Open Occupation Descriptions in the Current Population Survey; 2008; Conrad, F. G., Couper, M. P.
- Social Cues Can Affect Answers to Threatening Questions in Virtual Interviews; 2008; Lind, L. H., Schober, M. F., Conrad, F. G.
- Virtual Interviews on Mundane, Non-Sensitive Topics: Dialog Capability Affects Response Accuracy More...; 2008; Conrad, F. G., Schober, M. F., Jans, M., Orlowski, R. A., Nielsen, D.
- The Impact of the Spacing of the Scale Options in a Web Survey; 2008; Kennedy, C., Tourangeau, R., Conrad, F. G., Couper, M. P., Redline, C. D.
- Interactive Interventions in Web Surveys Can Improve Data Quality; 2008; Conrad, F. G., Tourangeau, R., P., Kennedy, C.Couper, M. P.
- Risk of Disclosure, Perceptions of Risk, and Concerns about Privacy and Confidentiality as Factors in...; 2008; Couper, M. P.; Singer, E.; Daver, J. A.; Conrad, F. G.; Groves, R. M.
- Surveys interviews and new communication technologies; 2007; Schober, M. F., Conrad, F. G.
- Interactive Features of Web Surveys; 2007; Conrad, F. G.
- The Impact of the Visible: The Design of Web Surveys; 2007; Tourangeau, R., Couper, M. P., Conrad, F. G.
- Color, Labels, and Interpretive Heuristics for Response Scales; 2007; Tourangeau, R., Couper, M. P., Conrad, F. G.
- Using Change to Improve Navigation in Grid Questions ; 2007; Galesic, M., Tourangeau, R., Couper, M. P., Conrad, F. G.
- Dialogue Capability and Perceptual Realism in Survey Interviewing Agents; 2007; Schober, M. F., Conrad, F. G.
- Minimizing Respondent Effort increases Use of Definitions in Web Surveys; 2007; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- Should I Stay or Should I Go? The Effects of Progress Indicators, Promised Duration, and Questinnaire...; 2007; Yan, T., Conrad, F. G., Tourangeau, R., Couper, M. P.
- Bringing features of human dialogue to web surveys; 2007; Conrad, F. G., Schober, M. F., Coiner, T.
- Use and Non-use of Clarification Features in Web Surveys; 2006; Conrad, F. G., Couper, M. P., Tourangeau, R., Peytchev, A.
- Color, Labels, and Interpretive Heuristics for Response Scales; 2006; Tourangeau, R., Couper, M. P., Conrad, F. G.
- Evaluating the Effectiveness of Visual Analog Scales: A Web Experiment; 2006; Couper, M. P., Tourangeau, R., Conrad, F. G., Singer, E.
- Interactive Feedback Can Improve the Quality of Responses in Web Surveys; 2005; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- Promoting Uniform Question Understanding in Today's and Tomorrow's Surveys; 2005; Conrad, F. G., Schober, M. F.
- Visual Context Effects in Web Surveys; 2005; Couper, M. P., Conrad, F. G., Tourangeau, R.
- Interactive Feedback Can Improve Quality of Responses in Web Surveys; 2005; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- Usability, Comparability And Data Quality Across Modes And Technologies In Census Data Collection; 2004; Conrad, F. G., Couper, M. P.
- Spacing, Position, and Order: Interpretive Heuristics for Visual Features of Survey Questions; 2004; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Evaluating the Effects of Visual Analog Scales: A Web Experiment; 2004; Singer, E., Tourangeau, R., Conrad, F. G., Couper, M. P.
