Web Survey Bibliography
Design decisions for Web surveys are restricted by the assumptions about the technologies respondents have available. Measurement problems might occur when fully labeled scales are displayed on small computer screens or when respondents participate via cell phones and other mobile devices such as Netbooks, iPhone, Ipad, or Blackberry. In these cases, the required equidistance of scale points could be violated. Other technologies whose availability are relevant in this context are Flash technology and the respondents‘ connection speed, that are key indicators for successful video presentations, and Java Script which is widely used in automatic data validation procedures. JavaScript is also necessary for all interactive question types such as automatic tally questions or visual analog scales. In the process of designing a survey, the availability of these technologies is then highly relevant for the technical pretest. As pretesting is restricted to the most common combinations of technology, such as specific browsers, mobile devices, and connection speed, it is important to know which combinations really are the most common in the target group. This study provides exactly this data on available technologies for countries with different Internet penetration rates, namely Canada, Denmark, Germany, Hungary, Spain, and the United States (N=480 per country, quotation on age, gender and education). Data was collected automatically, similarly to the collection of paradata, in January 2011 while respondents participated in an Internet survey. The participants were sampled from online access panels. The results provide information about the availability of technology in different demographic groups: How do respondents access online surveys (connection speed, browser, mobile devices)? What technology can survey researchers safely design for (screen size and used window size, Flash, JavaScript)? The study shows that most surveys can use a wide range of design choices, but also that specific groups of respondents need a conservative approach.
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Web Survey Bibliography - Technology (901)
- Enhancing Web Surveys With New HTML5 Input Types; 2012; Funke, F.
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Online Questionnaire Data Analysis System (OQDAS); 2012; Ali, A. Q.
- Online Survey Spawning, Administration And Management ; 2012; Jepson, S., Powlette, J. F., Queenan, M.
- For winning qualitative, make it high-touch + high-tech; 2012; Barber, E., McIlrath, M.
- Using Text-to-Speech (TTS) for Audio-CASI; 2012; Couper, M. P., Kirgis, N., Buageila, S., Berglund, P.
- Effects of Technical Difficulties on Item Nonresponse and Response Favorability in a Mixed-Mode Survey...; 2012; Gibson, J. L.
- Using Technology to Enhance the Quality of In-Depth Interview Data Collected by Telephone: A Study of...; 2012; Mulcahy, T. M., Nguyen, K., Brownstein, H., Johannes, F.-H.
- Order Manipulation of a Request to Validate Responses with Records in a Web Survey of Researchers; 2012; Burmeister, K., Osganian, S., de Ferranti, S., Denhoff, E., Stelz, S.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T.,
- Better (Quality), Faster, Cheaper? Completing Web Surveys on Cell-Enabled iPads; 2012; Driscoll, H., Dayton, J. J., Pels, R.
- Understanding Smartphone Usage to Take Web Surveys: A Cross Country Analysis; 2012; Stapleton, C.
- Use of Mobile Devices to Access Computer-optimized Web Instruments: Implications for Respondent Behavior...; 2012; McClain, C., Crawford, S. D., Dugan, J. P.
- A Demonstration of a Multi-Platform Mobile Survey Application: SurveyPulseTM, by RTI International; 2012; Roe, D. J., Zhang, Y., Keating, M.
- Bringing data from an online survey or spreadsheet into SPSS; 2012; Raftery, D.
- Marktforschung mit dem iPad-Panel von Axel Springer Media Impact; 2012
- Information-Communication Technology Support for Online Surveys: A Need for Integration; 2012; Vehovar, V., Slavec, A., Berzelak, N., Lozar Manfreda, K.
- Global market of web survey software: Status, trends and issues; 2012; Vehovar, V., Slavec, A., Berzelak, N., Lozar Manfreda, K.
- Time use data collection using Smartphones: Results of a pilot study among experienced and inexperienced...; 2012; Scherpenzeel, A., Sonck, N., Fernee, H., Morren, M.
- Recommendations for implementing online surveys and simple experiments in social and behavioural research...; 2012; Hewson, C. M.
- Better low-tech than sorry: How technophile questionnaires may affect psychological representativeness...; 2012; Funke, F., Reips, U. -D.
- New Insights about market research with an iPad-panel; 2012; Manouchehri, A., Rieber, D., Moughrabi, C.
- Software Review: SurveySwipe; 2012; Macer, T.
- Flash Programming for the Social & Behavioral Sciences: A Simple Guide to Sophisticated Online Surveys...; 2012; Weinstein, Y.
- Designing and Doing Survey Research; 2012; Andres, L.
- Smart Surveys for Smart Phones: Exploring Various Approaches for Conducting Online Mobile Surveys via...; 2012; Buskirk, T. D., Andrus, C.
- The viability of crowdsourcing for survey research; 2011; Behrend, T. et al.
- The smart(phone) way to collect survey data; 2011; Stapleton, C.
- The next CAPI evolution - completing web surveys on cell-enabled iPads; 2011; Dayton, J., Driscoll, H.
- The impact of cookie deletion on site-server and ad-server metrics in Australia. An empirical comScore...; 2011
- The GfK NOP Media Efficiency Panel; 2011; Moy, C. et al.
- Survey paradata: a review; 2011; Nicolaas, G.
- State of mobile measurement; 2011; Gluck, M.
- SDSC Announces scalable, high-performance data storage cloud; 2011
- Ratings and audience measurement; 2011; Napoli, P. M.
- Online survey research: Findings, best practices, and future research. Report prepared for the Advertising...; 2011; Vannette, D.
- Online survey research: Findings, Best practices, and future research; 2011
- New Esomar survey on use of cookies and tracking technologies; 2011
- Moving forward, building an ethics community (Panel statement); 2011; Kenneally, E. et al.
- Motivating voter turnout by invoking the self; 2011; Bryan, C. J. et al.
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- Mass informed consent: Evidence on upgrading democracy with polls and new media; 2011; Simon, A. F.
- Knowledge Networks answers to ESOMAR's "25 Questions to Help Research Buyers"; 2011
- Just published: Forrester Wave™ of enterprise feedback management satisfaction and loyalty solutions...; 2011; McInnes, A.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Internet access quarterly update 2011 Q1; 2011
- In search of a new approach to measure newspaper audiences in Canada: The journey continues; 2011; Crassweller, A. et al.
- Households with Computers, Telephone Subscriptions, and Internet Access, Selected Years, 1997 - 2010; 2011
- GRE® program announces big benefits and big savings for GRE® test takers worldwide; 2011
- Google and Kantar develop measurement panel; 2011

