Web Survey Bibliography
Survey researchers have long known that respondents often fail to pay close attention to surveys. Instead of expending the cognitive effort to interpret the question, mentally search for information, integrate information into a single judgment, and translate the judgment into a response option (Tourangeau & Rasinski, 1998), people take mental short-cuts to minimize the amount of effort to answer a question (Krosnick, 1991, 1999). This tendency is an especially significant concern for internet-based surveys because there is no interviewer present to monitor the quality of answers to survey questions.
Recently, psychologists (e.g., Oppenheimer et al, 2009) have advanced the use of screener questions - questions that are formatted as typical survey questions, but require closely reading instructions to answer correctly - as a way to monitor respondent effort. For example a screener question may at first appear to be asking a respondent about his/her favorite sports teams, but then instruct the respondent to ignore all of the response options and check "none of the above." These questions can serve as a general measure of attentiveness to the survey questions and response instruction.
In our paper, we develop and employ standard screener questions as a method to both gauge and stimulate respondent attentiveness. We then evaluate both the incidence of attentiveness and its effects on the measurement of social and political attitudes.
Conference Homepage (abstract)
Web Survey Bibliography - Rivers, D. (17)
- Estimating Mode Effects Without Bias: A Randomized Experiment to Compare Mode Effects Between Face-to...; 2013; Rivers, D., Vavreck, L.
- Using Web Survey Panels to Estimate Population Characteristics: A Comparison of Alternative Approaches...; 2013; Rivers, D.
- The Persistence of Attentiveness in Web Surveys: A Panel Study; 2012; Berinsky, A., Luks, S., Rivers, D.
- Estimating Mode Effects without Bias: A Randomized Experiment to Compare Mode Differences between Face...; 2012; Rivers, D., Vavreck, L.
- Measuring and Stimulating Respondent Attentiveness in Web Surveys.; 2011; Berinsky, A., Luks, S., Rivers, D.
- AAPOR Report on Online Panels; 2010; Rivers, D.
- Improving the Efficiency of Web Survey Experiments; 2008; Luks, S., Rivers, D.
- The “Professional Respondent” Problem in Web Surveys; 2008; Rivers, D.
- Sampling for web surveys; 2007; Rivers, D.
- To Branch or Not to Branch: Item Construction in Web Surveys; 2007; Grosse, A., Luks, S., Rivers, D.
- Understanding people. Sample matching; 2006; Rivers, D.
- Sample matching. Representative sampling from Internet panels; 2006; Rivers, D.
- Advances in Survey Instrumentation: Realizing the Promise of the Internet; 2006; Rivers, D.
- Comparing Major Survey Firms in Terms of Survey Satisficing: Telephone and Internet Data Collection; 2005; Krosnick, J. A., Nie, N., Rivers, D.
- Web Survey Methodologies: A Comparison of Survey Accuracy; 2005; Krosnick, J. A., Nie, N., Rivers, D.
- Pioneer Days: The promise of online polling; 2001; Greenberg, A., Rivers, D.
- Probability-Based Web Surveying: An Overview; 2000; Rivers, D.