Web Survey Bibliography
Title Usability testing of market research questionnaires
Author Coombe, R., Jarrett, C., Johnson, A.
Year 2011
Access date 02.08.2011
Abstract
Kantar is one of the world’s largest insight, information and consultancy networks. One of its core tools is the online market research questionnaire administered to a panel of respondents. Ensuring that those respondents have an enjoyable experience is a key Kantar objective, and usability testing with respondents has grown in its importance for driving improvements in the consumer experience of online surveys.
Usability testing to explore ways of asking questions
This presentation will share practical insights from Kantar’s usability testing programme over the last three years. We will talk about using usability testing to inform development of new ways of asking questions.
Using EEG / Neuroscience and eyetracking
What happens when you add lots of technology to usability testing? We will report on a pilot study where we did whole-interview testing with EEG and eyetracking technology, and will include some practical tips for getting the most out of those technologies.
Access/Direct link
Conference Homepage (abstract)
Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityFurther details
Web survey bibliography - European survey research associaton conference 2011, ESRA, Lausanne (35)
- Effects of speeding on satisficing in Mixed-Mode Surveys; 2011; Bathelt, S., Bauknecht, J.
- Quantifying Open-Ended Responses: Results from an Online Advertising Tracking Survey; 2011; Jacobe, A., Brewer, L., Vakalia, F., Turner, S., Marsh, S. M.
- Quality of responses to an open-ended question on a mixed-mode survey; 2011; Gibson, J., Vakalia, F., Turner, S.
- Open-ended questions in the context of temporary work research; 2011; Siponen, K.
- How do Respondents Perceive a Questionnaire? The Contribution of Open-ended Questions; 2011; Markou, E., Garnier, B.
- The Uses of Open-Ended Questions in Quantitative Surveys; 2011; Singer, E., Couper, M. P.
- Agree-Disagree Response Format versus Importance Judgment; 2011; Krebs, D.
- Testing a single mode vs a mixed mode design; 2011; Laaksonen, S.
- Germans' segregation preferences and immigrant group size: A factorial survey approach; 2011; Schlueter, E., Ullrich, J., Schmidt, P.
- Errors within web-based surveys: a comparison between two different tools for the analysis of tourist...; 2011; Polizzi, G., Oliveri, A. M.
- Benefits of Structured DDI Metadata across the Data Lifecycle: The STARDAT Project at the GESIS Data...; 2011; Linne, M., Brislinger, E., Zenk-Moeltgen, W.
- Microdata Information System MISSY; 2011; Bohr, J.,
- The Use of Structured Survey Instrument Metadata throughout the Data Lifecycle; 2011; Hansen, S. E.
- DDI and the Lifecycle of Longitudinal Surveys; 2011; Hoyle, L., Wackerow, J.
- Dissemination of survey (meta)data in the LISS data archive; 2011; Streefkerk, M., Elshout, S.
- Underreporting in Interleafed Questionnaires: Evidence from Two Web Surveys; 2011; Medway, R., Viera Jr., L., Turner, S., Marsh, S. M.
- The use of cognitive interviewing methods to evaluate mode effects in survey questions; 2011; Gray, M., Blake, M., Campanelli, P., Hope, S.
- Does the direction of Likert-type scales influence response behavior in web surveys?; 2011; Keusch, F.
- Cross-country Comparisons: Effects of Scale Type and Response Style Differences; 2011; Thomas, R. K.
- Explaining more variance with visual analogue scales: A Web experiment; 2011; Funke, F.
- A Comparison of Branching Response Formats with Single Response Formats; 2011; Thomas, R. K.
- Different functioning of rating scale formats – results from psychometric and physiological experiments...; 2011; Koller, M., Salzberger, T.
- Cognitive process in answering questions: Are verbal labels in rating scales attended to?; 2011; Menold, N., Kaczmirek, L., Lenzner, T.
- Experiments on the Design of the Left-Right Self-Assessment Scale; 2011; Zuell, C., Scholz, E., Behr, D.
- Separating selection from mode effects when switching from single (CATI) to mixed mode design (CATI /...; 2011; Carstensen, J., Kriwy, P., Krug, G., Lange, C.
- Testing between-mode measurement invariance under controlled selectivity conditions; 2011; Klausch, L. T.
- Using propensity score matching to separate mode- and selection effects; 2011; Lugtig, P. J., Lensvelt-Mulders, G. J.
- A mixed mode pilot on consumer barometer; 2011; Taskinen, P., Simpanen, M.
- Separation of selection bias and mode effect in mixed-mode survey – Application to the face-to...; 2011; Bayart, C., Bonnel, P.
- Optimization of dual frame telephone survey designs; 2011; Slavec, A., Vehovar, V.
- A Comparison of CAPI and PAPI through a Randomized Field Experiment; 2011; De Weerdt, J.
- Flexibility of Web Surveys: Probing 'do-not-know' over the Phone and on the Web; 2011; Hox, J., de Leeuw, E. D.
- Changing research methods in Ukraine: CATI or Mixed-Mode Surveys?; 2011; Paniotto, V., Kharchenko, N.
- The effects of mixed mode designs on simple and complex analyses; 2011; Martin, P., Lynn, P.
- Measurement Error in Mixed Mode Surveys: Mode or Question Format?; 2011; de Leeuw, E. D., Hox, J.