Kantar is one of the world’s largest insight, information and consultancy networks. One of its core tools is the online market research questionnaire administered to a panel of respondents. Ensuring that those respondents have an enjoyable experience is a key Kantar objective, and usability testing with respondents has grown in its importance for driving improvements in the consumer experience of online surveys.

Usability testing to explore ways of asking questions

This presentation will share practical insights from Kantar’s usability testing programme over the last three years. We will talk about using usability testing to inform development of new ways of asking questions.

Using EEG / Neuroscience and eyetracking

What happens when you add lots of technology to usability testing? We will report on a pilot study where we did whole-interview testing with EEG and eyetracking technology, and will include some practical tips for getting the most out of those technologies.