Web Survey Bibliography
Title e-Research: Gold Mine or Land Mine?
Author Nuffer, K. G.
Access date 29.05.2004
Abstract McKinsey & Co. is involved in a tremendous amount of research for knowledge building or for clients. With the explosion of interest in e-consumers, multi-channel marketing, etc. the issue of how best to leverage the internet for researching consumers has become unavoidable. We’ve learned some interesting "facts," but how do we make sure we can trust them? Are (some) e-panels reliable? When should you consider using them and when shouldn’t you? What should you know about a panel before you use it? This presentation discusses some of the areas of e-consumer marketing we have looked at and how we evaluate the current e-research capabilities used to investigate consumer behavior and motivation.
Bibliographic typeConferences, workshops, tutorials, presentations
Year of publication2001
Web Survey Bibliography - 2001 (350)
- Doing Online Ethnography; 2001; Guimaraes Jr., M.
- Ethics and the Internet: Issues Associated with Qualitative Research; 2001; de Lorme, D. E., Sinkhan, G. M., French, W.
- Demographic and motivation variables associated with Internet usage activities; 2001; Teo, T. S. H.
- The Mind Over the Web: The Quest for the Definition of a Method for Internet Research; 2001; Riva, G.
- Developing usable Web sites - a review and model; 2001; Cunliffe, D. V.
- The External Ethics Audit: A Guided Experience in Self-Directed Web Inquiry; 2001; DuFrene, D. D.
- An Online Data Web Site for Internet Research: Some Features and an Example; 2001; Robinson, J. P., Neustadtl, A., Kestnbaum, M.
- Proctor & Gamble Readies Online Market-Research Push; 2001; Heun, C. T.
- A critical exploration of face-to-face interviewing vs. computer-mediated interviewing; 2001; Curasi, C. F.
- Eureka! Future of b-to-b research is online; 2001; Lamons, B.
- Make the call: Online results are mixed bag; 2001; Miller, T. W.
- Defining the Benefits of Online Medical Market Research; 2001; Brody, J. K.
- The good, bad and unknown of Internet focus groups; 2001; Strempel, D.
- Medical internet ethics: a field in evolution; 2001; Dyer, K. A., Thompson, C. D.
- The Internet and opinion measurement: surveying marginalized populations; 2001; Koch, N. S., Emrey, J. A.
- Online Polling and Survey Research; 2001; Feld, K. G.
- Study invitations; 2001; Dalley, C.
- A Primer on Internet Organizational Surveys; 2001; Simsek, Z., Veiga, J. F.
- Targeting Audiences On The Internet; 2001; Cheyne, T. L., Ritter, F. E.
- Mail and Internet Surveys (Book Review); 2001; Faubion, C. W., Andrew, J. D.
- Implications of Internet Technology for Medical Sociology in the New Millennium; 2001; Cotten, S. R.
- Simple Surveys; 2001; Anonymous
- Post for Pay; 2001; Farmer, B. E.
- Ctchiropractic.com a useful site (with a few kinks); 2001; Campbell III, D.
- More Web Info; 2001; Quinn, M. L.
- A Free Web TV for Your Thoughts; 2001; Longstreth, A.
- Opinion Interview; 2001; Bond, M.
- The Virtual Consumer; 2001; Dahan, E., Hauser, J. R.
- Cyber-Mothers: Online Synchronous Interviewing using Conferencing Software; 2001; O' Connor, H., Madge, C.
- The Internet Matters: Exploring the Use of the Internet as a Research Tool; 2001; Illingworth, N.
- Internet users' adoption of Web retailing: user and product dimensions; 2001; Fenech, T., O'Cass, A.
- Online business education in the twenty-first century: an analysis of potential target markets; 2001; Evans, J. R., Haase, I. M.
- Combining Electronic and Traditional Survey Administration for a Competitive Advantage; 2001; Rosen, S., Cruzen, D., Waller, V.
- Market Research and the Evolution of Internet Services at Statistics Canada; 2001; Roy, D.
- Using Online Panels For Superb Feedback; 2001; Sharp, R.
- Channel 4 Website Development Case Study; 2001; Shaw, R.
- Technical and Legal Approaches to Unsolicited Electronic Mail; 2001; Sorkin, D. E.
- SuperCollect: a system for data capture using Internet; 2001; Stol, H. R.
- Measuring and Reporting Sources of Error in Surveys; 2001; Subcommittee on Measuring and Reporting the Quality of Survey Data. Federal Committee on Statistical...
- New data collection techniques. Hip or hype?; 2001; Tassabehji, R., King, R., Sudbury, M.
- Comparing Random Digit Dial Surveys With Web Surveys: The Case Of Health Care Consumers In California...; 2001; Berry, S., Zapert, K., Payne, S., Payne, L., Sanstad, K., Marcus, S., Spranca, M., Kan, H., Turner,...
- The Internet and the IMF Dissemination Standards Bulletin Board: Leveraging New Technology to Increase...; 2001; Carson, C. S., DiCalogero, R., McKee, J., Esfandiary, D. S.
- Estimating reliability and validity of measuring egocentric social networks; 2001; Kogovsek, T.
- Web versus Mail Questionnaire for an Institutional Survey; 2001; Lozar Manfreda, K., Vehovar, V., Batagelj, Z.
- Quantifying and Correcting Unit Nonresponse-Errors in Online-Surveys; 2001; Lukawetz, G.
- Measuring The U.S. Digital Economy: Theory and Practice; 2001; Mesenbourg, T. L., Atrostic, B. K.
- The Measurement of Life Histories through the Internet; 2001; Sikkel, D.
- A spectrometer in the bedroom—the development and potential of internet-based experiments; 2001; Cartwright, H. M., Valentine, K.
- Response Differences from Internet-enabled Respondents in Surveys Fielded via Internet and via Mail; 2001; Park, J. M.
- Using web research technology to accelerate innovation; 2001; Pawle, J., Cooper, P.