Web Survey Bibliography
Variation in levels of survey participation and in the quality of individual responses, as well as the problem of attrition in panel studies are ongoing core concerns for all survey researchers. Various reward and incentive structures are employed in order to maximise response rates and response quality. One component of this structure is the content and tone of covering letters or emails that ask respondents to participate (or, in some cases to continue to participate) in surveys. However, there is little evidence of a systematic approach to testing the effects of formulation, tone, and content of the messages that accompany survey requests on response propensity and response quality in the existing literature. We intend to fill this gap using a quasi-experimental research design in which 14,000 respondents to an online survey undertaken by Kieskompas.nl (a Dutch electoral advice website) are re-contacted and asked to participate in an additional survey. We formulate 8 different email messages (as well as using a 'baseline’ boilerplate letter) that tap into three dimensions of variation: in terms of content we contrast altruistic and egoistic appeals, and in terms of tone we examine two dimensions: formal versus informal writing styles, and linguistically simple versus linguistically complex formulations. We analyze the differential effects stemming from various formulations on response propensity and several data quality measures. Our analysis also seeks to uncover how demographic and personality-related characteristics condition such effects.
Conference Homepage (abstract)
Web survey bibliography - European survey research associaton conference 2011, ESRA, Lausanne (35)
- Effects of speeding on satisficing in Mixed-Mode Surveys; 2011; Bathelt, S., Bauknecht, J.
- Quantifying Open-Ended Responses: Results from an Online Advertising Tracking Survey; 2011; Jacobe, A., Brewer, L., Vakalia, F., Turner, S., Marsh, S. M.
- Quality of responses to an open-ended question on a mixed-mode survey; 2011; Gibson, J., Vakalia, F., Turner, S.
- Open-ended questions in the context of temporary work research; 2011; Siponen, K.
- How do Respondents Perceive a Questionnaire? The Contribution of Open-ended Questions; 2011; Markou, E., Garnier, B.
- The Uses of Open-Ended Questions in Quantitative Surveys; 2011; Singer, E., Couper, M. P.
- Agree-Disagree Response Format versus Importance Judgment; 2011; Krebs, D.
- Testing a single mode vs a mixed mode design; 2011; Laaksonen, S.
- Germans' segregation preferences and immigrant group size: A factorial survey approach; 2011; Schlueter, E., Ullrich, J., Schmidt, P.
- Errors within web-based surveys: a comparison between two different tools for the analysis of tourist...; 2011; Polizzi, G., Oliveri, A. M.
- Benefits of Structured DDI Metadata across the Data Lifecycle: The STARDAT Project at the GESIS Data...; 2011; Linne, M., Brislinger, E., Zenk-Moeltgen, W.
- Microdata Information System MISSY; 2011; Bohr, J.,
- The Use of Structured Survey Instrument Metadata throughout the Data Lifecycle; 2011; Hansen, S. E.
- DDI and the Lifecycle of Longitudinal Surveys; 2011; Hoyle, L., Wackerow, J.
- Dissemination of survey (meta)data in the LISS data archive; 2011; Streefkerk, M., Elshout, S.
- Underreporting in Interleafed Questionnaires: Evidence from Two Web Surveys; 2011; Medway, R., Viera Jr., L., Turner, S., Marsh, S. M.
- The use of cognitive interviewing methods to evaluate mode effects in survey questions; 2011; Gray, M., Blake, M., Campanelli, P., Hope, S.
- Does the direction of Likert-type scales influence response behavior in web surveys?; 2011; Keusch, F.
- Cross-country Comparisons: Effects of Scale Type and Response Style Differences; 2011; Thomas, R. K.
- Explaining more variance with visual analogue scales: A Web experiment; 2011; Funke, F.
- A Comparison of Branching Response Formats with Single Response Formats; 2011; Thomas, R. K.
- Different functioning of rating scale formats – results from psychometric and physiological experiments...; 2011; Koller, M., Salzberger, T.
- Cognitive process in answering questions: Are verbal labels in rating scales attended to?; 2011; Menold, N., Kaczmirek, L., Lenzner, T.
- Experiments on the Design of the Left-Right Self-Assessment Scale; 2011; Zuell, C., Scholz, E., Behr, D.
- Separating selection from mode effects when switching from single (CATI) to mixed mode design (CATI /...; 2011; Carstensen, J., Kriwy, P., Krug, G., Lange, C.
- Testing between-mode measurement invariance under controlled selectivity conditions; 2011; Klausch, L. T.
- Using propensity score matching to separate mode- and selection effects; 2011; Lugtig, P. J., Lensvelt-Mulders, G. J.
- A mixed mode pilot on consumer barometer; 2011; Taskinen, P., Simpanen, M.
- Separation of selection bias and mode effect in mixed-mode survey – Application to the face-to...; 2011; Bayart, C., Bonnel, P.
- Optimization of dual frame telephone survey designs; 2011; Slavec, A., Vehovar, V.
- A Comparison of CAPI and PAPI through a Randomized Field Experiment; 2011; De Weerdt, J.
- Flexibility of Web Surveys: Probing 'do-not-know' over the Phone and on the Web; 2011; Hox, J., de Leeuw, E. D.
- Changing research methods in Ukraine: CATI or Mixed-Mode Surveys?; 2011; Paniotto, V., Kharchenko, N.
- The effects of mixed mode designs on simple and complex analyses; 2011; Martin, P., Lynn, P.
- Measurement Error in Mixed Mode Surveys: Mode or Question Format?; 2011; de Leeuw, E. D., Hox, J.