Imagine one morning in the near future a fellow named Dave arrives at his office and begins reading his email to prioritize tasks for the work day ahead. One message contains an embedded video. He clicks on the play button and sees an animated human head speaking with a human voice that asks him to click on a link to a survey. Normally, he would move on to other messages and return to do the survey later, but today he decides to complete the survey immediately because he is curious about the animated character.