Web Survey Bibliography
Title Beyond the Blank-Canvas Approach
Source Marketing News, 44, 15, pp. 24-26
Year 2010
Access date 31.08.2011
Abstract
The article discusses research survey tactics and how revised online survey tactics are leveraging the many data channels of the Internet to develop a deeper understanding of survey respondents and their responses. The author argues that many organizations continue to view potential survey respondents as blank canvases. He discusses the reliance on survey research in decision making, how the global economic recession has impacted survey research industry, and the trends in online research.
Access/Direct link
Journal Homepage (abstract) / (full text)
Year of publication2010
Bibliographic typeJournal article
Web Survey Bibliography - Terhanian, G. (30)
- An approach to selecting online respondents; 2013; Terhanian, G.
- A Smarter Way to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Beyond the Blank-Canvas Approach ; 2010
- Response Formats in Cross-cultural Comparisons in Web-based Surveys; 2009; Thomas, R. K.l, Terhanian, G., Funke, F.
- Changing times, changing modes: The future of public opinion polling?; 2008; Terhanian, G.
- Parallel Phone and Web-based Interviews: Effects of Sample and Weighting on Comparability and Validity...; 2008; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Truth in measurement: Comparing Web Based interviewing Techniques; 2007; Couper, M. P., Terhanian, G., Bremer, J., Thomas, R. K.
- The Best of Intentions: Response Format Effects on Measures of Behavioral lntention ; 2007; Thomas, R. K., Klein, J. D., Behnke, C. S., Terhanian, G.
- Attitude Measurement in Phone and Online Surveys: Can Different Modes and Samples Yield Similar Results...; 2006; Thomas, R. K., Krane, D., Taylor, H., Terhanian, G.
- Multi-Mode Research and Data Linkage. Theoretical and Practical Advice; 2005; Terhanian, G.
- Comparing data from online and face-to-face surveys; 2005; Duffy, C., Smith, K., Terhanian, G., Bremer, J.
- Creative Applications of Selection Bias Modelling in Market Research; 2005; Terhanian, G., Bremer, J.
- Measuring television viewership through a multi-method approach; 2004; Terhanian, G., Bremer, J., Delaney, T. F., Thomas, R. K.
- Behavioral Intention Measurement: International Findings; 2004; Thomas, R. K., Terhanian, G., Bayer, L. R.
- Propensity Score Matching as a Bias Correction Method for Internet-based Studies; 2004; Bremer, J., Terhanian, G., Strange, P.
- Not Sure About "Don't Know"?: Effects of Response Choice in Mixed Mode Surveys; 2002; Terhanian, G., Thomas, R. K., Bremer, J., Smith, R.
- The record of internet-based opinion polls in predicting the results of 72 races in the November 2000...; 2001; Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W., Terhanian, G.
- Touchdown! Online polling scores big in November 2000; 2001; Terhanian, G., Bremer, J., Overmeyer, C., Siegel, J.W., Taylor, H.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J.W.
- Exploiting analytical advances. Minimizing the biases associated with Internet-based surveys of non-...; 2001; Terhanian, G., Thomas, R. K., Bremer, J., Smith, R.
- How To Ensure the Accuracy Of Internet Research; 2001; Terhanian, G.
- Reducing Error Associated with Non-Probability Sampling through Propensity Scores: Evidence from Election...; 2001; Terhanian, G., Marcus, S., Bremer, J., Smith, R.
- The Accuracy of Harris Interactive's Pre-Election Polls of 2000; 2001; Terhanian, G., Taylor, H., Bremer, J., Siegel, J.W., Smith, R.
- A Propensity Score Adjustment for Selection Bias in Online Surveys; 2000; Bremer, J., Terhanian, G., Smith, R.
- Advance to the Next Level: Online Methodologies and Best Practices; 2000; Terhanian, G.
- How To Produce Credible, Trustworthy Information Through Internet-Based Survey Research; 2000; Terhanian, G.
- Understanding Online Research: Lessons from the Harris Poll Online; 1999; Terhanian, G.
- Beyond Questions: Influences on Web Survey Testing; 1999; Terhanian, G., Jeavons, A.
- Heady Days Are Here Again. Online polling is rapidly coming of age; 1999; Taylor, H., Terhanian, G.
- Understanding the Online Population: Lessons from the Harris Poll and the Harris Poll Online; 1999; Black, G. S., Terhanian, G.