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Web Survey Bibliography

Title Survey Response via Mobile Phone: A Total Survey Error Perspective
Year 2011
Access date 12.09.2011
Abstract

The search for cost effective survey designs with high coverage and high response increasingly leads survey practitioners to consider data collection via mobile phones, typically as part of a mixed-mode design. However, quality of measurement is also important. To conduct high quality surveys via mobile phone one needs to understand what factors may influence responses to survey questions in this mode and how, if at all, these factors may differ from other modes.

Building upon previously developed theories in survey methodology, we develop a theoretical model of response to survey questions via mobile phone. At the core of the model is the cognitive response process (Tourangeau, Rips, Rasinski, 2000). We then identify necessary conditions for optimum completion of this process and determinants of whether such conditions can be met, discussing the situational and respondent attributes which may influence the results. The respondent attributes can be influenced by selection (non-response) and in this way the model identifies the joint effect of non-response and measurement on survey error.

We then discuss the design and analysis of an empirical study used to test aspects of our model. The data were collected in Hungary in 2004 as part of a European Social Survey – Gallup Europe programme of research into survey modes. Suggestions are provided for further research to better understand and control influences on responses for mobile surveys.

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Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - European survey research associaton conference 2011, ESRA, Lausanne (35)