Web Survey Bibliography

Title Opportunities and Challenges in Web Surveys
Author Ezzati-Rice, T. M., Couper, M. P., Givens, J.
Year 2002
Access date 01.06.2004
Abstract Web surveys are now widely used by commercial firms, academic researchers, and government agencies as a low-cost data collection tool. This paper presents highlights from the growing literature on Web surveys, especially those conducted in government settings. It examines both stand-alone uses of the Web and uses of the Web as a supplemental method of data collection in surveys that rely mainly on other modes. It discusses Web surveys of household populations (such as the general population), more specialized populations (such as physicians), and establishments (such as nursing homes or emergency rooms). Our review considers coverage error, unit and item nonresponse, break-offs or partial completes, and measurement issues. Although some researchers have proposed specific guidelines for the development of Web surveys, the empirical basis for such recommendations is limited and the paper presents a list of issues for which further research is needed. In addition, it also presents some preliminary findings from our own experiments on Web survey design, which focus on basic issues of the formatting of Web questionnaires--whether questionnaires should be scrollable or consist of a series of discrete screens, how many items should be presented on each screen, and how response options should be presented.
Year of publication2002
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - International Conference on Improving Surveys, 2002 (27)