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Title Generalizing Mail SurveyInducement Methods: Population Interactionswith Anonymity and Sponsorship
Source Public Opinion Quarterly (POQ), 43, 1, pp. 102-111
Year 1979
Access date 22.09.2011
Abstract

Population specific interactions with mail survey response inducement techniques have long been suspected as a source of variation in the reported effectiveness of mail survey inducement methods. This study investigated such interactions by use of a 2 x 2 x 110 randomized block experimental design involving 23,350 survey subjects. Highly significant, as well as substantial interactions were found between population factors and manipulations of survey sponsorship and anonymity assurance. Income level, education level, population flux, and regional sponsor loyalties were specifically linked to interactive effects with the experimental manipulations.

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BibliographyBibliographic type
Year of publicationBefore 1981
Bibliographic typeJournal article
Full text availabilityAvailable on request
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