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Web Survey Bibliography

Title The Effects of Appeals, Anonymity, and Feedback on Mail Survey Response Patterns from Salespeople
Year 1989
Access date 22.09.2011

The effects of manipulation of appeal types, anonymitylnonanonymity, and the promise/no promise of feedback of research results on response patterns were ex amined using a sales population. The results indicate that the use of these techniques can enhance the response patterns from salespeople. Specifically, the egoistic appeal, the inter action of egoistic appeal with anonymity, and feedback were shown to influence response rate, response speed, and response completeness.

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Journal database (abstract/ full text)

Year of publication1986-1990
Bibliographic typeJournal article
Full text availabilityAvailable on request