Web Survey Bibliography

Title Comparing the response rate, response speed and response quality of two methods of sending questionnaires: e-mail vs. mail
Year 1998
Access date 22.09.2011

A study was conducted to examine the response rate, speed and quality of electronic mail surveys against mail surveys. A number of factors influenced responses, including the presence of incentives, questionnaire length and sensitivity of the topic surveyed. Results revealed no significant differences in responses between e-mail and mail respondents. Both types of surveys generated the same data even though mail surveys supported a higher response rate while e-mail surveys accommodated faster response rates.

Year of publication1998
Bibliographic typeJournal article
Full text availabilityNon-existant

Web survey bibliography - 1998 (171)