Web Survey Bibliography
Dual frames of fixed and mobile phone numbers are an attractive alternative to traditional fixed phone surveys which suffer from under-coverage due to the growing share of mobile-only households. However, adding the mobile phone frame can bring some operational problems and raise costs. To make best advantage of this mixed mode design we try to determine the optimal mixture parameter of the two frames: what share of the mobile subsample is sufficient to reduce error without substantially raising costs? First, we divide the target population into five strata according to phone use domains determined by possession of availability rates of both phone services. Then, we develop an optimization procedure that minimizes the product of error and costs giving four analytical solutions. This is applied to a 2008 Flash Eurobarometer survey where dual frame sampling was used for eight countries. The minimized function is very gradual and the optimal parameter lies in a flat era from 30-70%. The procedure was performed for various variables and with different conditions. Contrary to expectations, the result does not depend on variables but only on strata weights and fixed to mobile cost ratio. Simple regression using these as depending variables gives excellent prediction of the equation solution.
Conference Homepage (abstract)
Web Survey Bibliography (6476)
- What we can learn from unintentional mobile respondents; 2012; Peterson, G.
- Using paradata to explore item-level response times in surveys; 2012; Couper, M. P., Kreuter, F.
- Using multivariate statistics, 6th Edition; 2012; Tabachnick, B. G., Fidell, L. S.
- Unintentional mobile respondents; 2012; Peterson, G.
- Tracking preference expression (DNT); 2012
- The smartphone psychology manifesto; 2012; Miller, G.
- The rise of the "connected viewer"; 2012; Smith, A., Boyles, J. L.
- The practice of social research; 2012; Babbie, E. R.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.
- The effects of item saliency and question design on measurement error in a self-administered survey; 2012; Stern, M. J., Smyth, J. D., Mendez, J.
- The cross platform report. Q2 -2012 - US; 2012
- Speed (necessarily) doesn’t kill: A new way to detect survey satisficing; 2012; Garland, P. et al.
- Smartphone ownership update: September 2012; 2012; Rainie, L.
- Sensitive topics in PC Web and mobile web surveys: Is there a difference?; 2012; Mavletova, A. M., Couper, M. P.
- Selection bias of internet panel surveys: A comparison with a paper-based survey and national governmental...; 2012; Tsuboi, S. et al.
- Screenwise panel: Frequently Asked Questions; 2012
- Research company spotlight - Mobile surveys; 2012
- Redeveloping the research section of Meningitis UK's website — A case study report; 2012; Witt, J. et al.
- Quality in market research. From theory to practice. 2nd Edition; 2012; Harding, D., Jackson, P.
- Participation of mobile users in traditional online studies; 2012; Jue, A.
- Online survey statistics for the mobile future. Updated with Q3 2012 data; 2012
- Ofcom technology tracker Wave 3; 2012
- Ofcom technology tracker Wave 2; 2012
- Not just playing around; 2012; Ewing, T.
- Norme di qualita' Assirm (Assirm quality rules]; 2012
- NBCU enlists Google, ComScore to track multiscreen Olympics viewing; 2012; Spangler, T.
- MRS Guidelines for online reseach; 2012
- More dirty little secrets of online panel research.; 2012
- Mobile usability; 2012; Nielsen, J., Budiu, R.
- Mobile email opens report 2nd half 2011; 2012
- Metering mobile usage. Insights from global Arbitron mobile trends panel; 2012; Verkasalo, H.
- Media tracker; 2012
- Measuring the quality of governmental websites in a controlled versus an online setting with the ‘...; 2012; Elling, S. et al.
- Measuring modern media consumption; 2012; Arini, N.
- ISO 20252. Market, opinion and social research-Vocabulary and service requirements, 2nd Edition; 2012
- Is „chapterisation“ a viable alternative to traditional progress indicators ?; 2012; Spicer, R., Dowling, Z.
- Internet use in households and by individual in 2012. Eurostat Statistics in Focus 50/2012; 2012; Seybert, H.
- Internet access - Households and individuals, 2012 part 2; 2012
- Internet access - Households and individuals, 2012; 2012
- Guide to social science data preparation. Best practice throughout the data life cycle; 2012
- Google et Médiamétrie créent une audience bimédia; 2012; Gonzales, P.
- GMI Pinnacle; 2012
- Global market research 2012; 2012
- Flowing with the mainstream. Is mobile market research finally living up to the hype?; 2012; Townsend, L.
- Explaining rising nonresponse rates in cross-sectional surveys; 2012; Brick, J. M., Williams, D.
- Eurobarometer Special surveys: Special Eurobarometer 381; 2012
- Online Surveys 2.0; 2012; Elferink, R.
- The Impact of Academic Sponsorship on Online Survey Dropout Rates; 2012; Allen, P. J., Roberts, L. D.
- Especially for You: Motivating Respondents in an Internet Panel by Offering Tailored Questions; 2012; Oudejans, M.
- Social media as a data collection tool: the impact of Facebook in behavioural research; 2012; Zoppos, E.

