Web Survey Bibliography
It is common practice for survey designers to change how questions are asked and answered to better fit the survey mode. For example, the visual presentation of response lists in self-completion modes and face-to-face interviews with show cards allows the survey designer to use long lists. However, such lists are not feasible in telephone interviews relying solely on verbal communication, and this often leads to the use of radically different question formats between modes.
Two examples where the formats of the same question differ between modes are multi-coded questions and questions using scales. The multi-coded question that might appear in self-completion and face-to-face modes tends to be transformed for telephone into a series of Yes/No questions. Second, questions with response scales are often branched in telephone interviews; i.e. the question is converted into two or more questions, each with shorter response lists.
There has been limited research into the impact of these format differences on response, particularly across modes. The exception is the work carried out by Smyth, Christian and Dillman (2008) who compared multi-coded questions and series of Yes/No questions using telephone and web modes. In this presentation we will present the results from a mixed modes experiment in the UK that not only replicates the Smyth et al research but extends it by including face-to-face interviews as well as telephone interviews and web questionnaires. Furthermore, we include a comparison of branched and non-branched scales using all three modes. Finally, we use a cognitive interviewing follow-up to further explore the quantitative findings. This work is funded by the UK Economic and Social Research Council.
Conference Homepage (abstract)
Web Survey Bibliography - Mixed mode surveys (858)
- Mode-Switch Protocols: How a Seemingly Small Design Difference can affect Attrition Rates and Attrition...; 2012; Lynn, P.
- Does Giving People Their Preferred Survey Mode Actually Increase Survey Participation Rates?; 2012; Olson, K., Smyth, J. D., Wood, H.
- Going online with a face-to-face household panel: Initial results from an experiment on the UK Household...; 2012; Jaeckle, A., Lynn, P., Burton, J.
- Survey Quality Evaluation for Business Surveys; 2012; Biemer, P. P.
- Mixed Mode Survey Design: Mode Effect Problem; 2012; Sztabinski, F., Zmijewska-Jedrzejczyk, T.
- Solving the Mode Mystery The Cost, Coverage and Quality Tradeoffs of Picking (and Mixing) Online and...; 2012; Cape, P. J., Phillips, K.
- Ordering Your Attention: Response Order Effects in Parallel Phone and Online Surveys; 2012; Barlas, F. M., Thomas, R. K.
- Influencing Mode Choice in a Mixed Mode Survey; 2012; Mooney, G., Lan, F., Lin, X., Hurwitz, A.
- Developing a New Mixed Mode Methodology for a Provincial Park Camper Survey in British Columbia; 2012; Dyck, B. W., Dearden, P., Rollins, R.
- Are Multiple Modes Helpful? Balancing Reduction of Nonresponse and Sampling Error against Mode Effects...; 2012; Phillips, B. T., Harrison, C., Turakhia, C.
- Using SMS Text Messaging To Collect Time Use Data; 2012; Brenner, P., DeLamater, J.
- Update Your Status Lately? – Then Why Not Respond to Our Survey!; 2012; Borie-Holtz, D.
- Effects of Technical Difficulties on Item Nonresponse and Response Favorability in a Mixed-Mode Survey...; 2012; Gibson, J. L.
- Using Technology to Enhance the Quality of In-Depth Interview Data Collected by Telephone: A Study of...; 2012; Mulcahy, T. M., Nguyen, K., Brownstein, H., Johannes, F.-H.
- Using Mixed-Mode Contacts to Facilitate Participation in Public Agency Client Surveys; 2012; Israel, G. D.
- Demonstration of an Integrated Sample Management System for a Mixed Mode (Paper/Web) Survey; 2012; Ullman, E., Peng, H., Helppie McFall, B.
- Making a Match: Exploring the Impact of Mode Preference on Measurement; 2012; Kasabian, A., Olson, K., Smyth, J.
- Question or Mode Effects in Mixed-Mode surveys: A Cross-cultural study in the Netherlands, Germany,...; 2012; de Leeuw, E. D., Nicolaas, G., Campanelli, P., Hox, J.
- Recruitment and Retention in Multi-Mode Survey Panels; 2012; McCutcheon, A. L., Rao, K., Kaminska, O.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T.,
- The Effect of Mixed Mode Designs on Nonresponse Bias; 2012; Wells, B. M., Olson, K.
- Best Approaches to Mode Order and Non-response Prompting in a Multi-Mode Survey; 2012; Newsome, J., Levin, K., Schafer, B., Vigil, M., Liu, W.
- Intensifying the Request: Results from an Experiment on Improving Internet Response Rates for Address...; 2012; Messer, B. L., Dillman, D. A.
- The Impact of a Reminder Postcard in a Multi-node Survey of Rental Units; 2012; Dion, S., Muir, K., ZuWallack, R. S., Hall, L. M.
- Survey Mode Preference among Enrollees in the World Trade Center Health Registry; 2012; Yu, S., Brackbill, R., Walker, D., Turner, L., Farfel, M., Stellman, S., Miller, S., Li, J.
- The Effects of Survey Design Features on Answers to Sensitive Questions; 2012; Witt, L.
- The Challenge of Going National: An Experimental Evaluation of the Effects of Local vs. Distant Survey...; 2012; Edwards, M. L., Dillman, D. A.
- Mixed-mode design and Mode Effect in Surveying Military Veterans; 2012; Wang, W., Morin, R., Parker, K.
- Assessing Measurement Equivalence and Bias of Questions in Mixed-mode Surveys Under Controlled Sample...; 2012; Klausch, L. T., Hox, J., Schouten, B.
- Disentangling Mode and Nonresponse Effects in the World Trade Center Health Registry; 2012; Murphy, J., Brackbill, R., Yu, S., Wu, D., Walker, D., Turner, L., Stellman, S., Miller, S., Saleska...
- Mode Effects Measurement and Correction: A Case Study; 2012; Kennedy, C., Ackermann, A., Turakhia, C., Emerson, M. O., James, A.
- Opening Up Online: Social Networking and Online Survey Response Behaviors; 2012; Turner, S., Lackey, M., Irwin, N.
- Addressed-Based Sampling – A Better Sample? Exploring the Benefits of Using Addressed-Based Sampling...; 2012; Ellis, J, M., Rexrode, D. L.
- Multi-Mode or Multi-Choice; 2012; Hall, L. M., ZuWallack, R. S., Eggers, F. J.
- Viability of Using Facebook to Increase Response Rates in an ABS Survey; 2012; Ruggiere, P., Sams, A., Niermann, A., Romero, E.
- Dual Frame Sample and Mixed Mode Survey Strategy for Improving Coverage Error; 2012; Tarnai, J., Pfingst, L., Solet, D.
- Web Survey with ABS Sample-A Viable Alternative to RDD?; 2012; Suzuki, J.
- Mode Matters: Isolating Selection ffects and Measurements Effects in a Mixed-Mode Survey; 2012; Bowyer, B. T., Rogowski, J. C.
- Comparability of Internet and telephone data in a survey on the respiratory health of children; 2012; Plante, C. Jacques, L., Chevalier, S., Fournier, M.
- Coverage error in internet surveys Can fixed phones fix it?; 2012; Vicente, P., Reis, E.
- Increasing Response Rate in Web-Based/Internet Surveys; 2012; Manzo, A. N., Burke, J. M.
- The Representativity of Web Surveys of the General Population compared to Traditional Modes and Mixed...; 2012; Klausch, L. T., Schouten, B., Hox, J.
- Best of both worlds – The INSA study 50plus; 2012; Geissler, H., Blome, C.
- Determinants of Item Nonresponse to Web and Mail Respondents in Three Address-Based Mixed-Mode Surveys...; 2012; Messer, B. L., Edwards, M. L., Dillman, D. A.
- Thinking, Planning & Operationalizing Empirical Mixed Methods Research Design; 2012; Ruhi, U.
- Exploring Animated Faces Scales in Web Surveys: Drawbacks and Prospects; 2012; Emde, M., Fuchs, M.
- The cost-effectiveness of cash versus lottery incentives for a web-based, stated-preference community...; 2012; Gajic, A., Cameron, D., Hurley, J.
- What is Probit; 2011
- The smart(phone) way to collect survey data; 2011; Stapleton, C.
- The changing role of address-based sampling in survey research; 2011; Iannacchione, V. G.