Web Survey Bibliography
It is common practice for survey designers to change how questions are asked and answered to better fit the survey mode. For example, the visual presentation of response lists in self-completion modes and face-to-face interviews with show cards allows the survey designer to use long lists. However, such lists are not feasible in telephone interviews relying solely on verbal communication, and this often leads to the use of radically different question formats between modes.
Two examples where the formats of the same question differ between modes are multi-coded questions and questions using scales. The multi-coded question that might appear in self-completion and face-to-face modes tends to be transformed for telephone into a series of Yes/No questions. Second, questions with response scales are often branched in telephone interviews; i.e. the question is converted into two or more questions, each with shorter response lists.
There has been limited research into the impact of these format differences on response, particularly across modes. The exception is the work carried out by Smyth, Christian and Dillman (2008) who compared multi-coded questions and series of Yes/No questions using telephone and web modes. In this presentation we will present the results from a mixed modes experiment in the UK that not only replicates the Smyth et al research but extends it by including face-to-face interviews as well as telephone interviews and web questionnaires. Furthermore, we include a comparison of branched and non-branched scales using all three modes. Finally, we use a cognitive interviewing follow-up to further explore the quantitative findings. This work is funded by the UK Economic and Social Research Council.
Conference Homepage (abstract)
Web Survey Bibliography - Lynn, P. (33)
- Issues of Coverage and Sampling in Web Surveys for the General Population: An Overview; 2013; Lynn, P.
- An Initial Look at Non-Response and Attrition in Understanding Society; 2012; Lynn, P., Burton, J., Kaminska, O., Knies, G., Nandi, A.
- The Propensity of Older Respondents to Participate in a General Purpose Survey; 2012; Lynn, P.
- Mode-Switch Protocols: How a Seemingly Small Design Difference can affect Attrition Rates and Attrition...; 2012; Lynn, P.
- Going online with a face-to-face household panel: Initial results from an experiment on the UK Household...; 2012; Jaeckle, A., Lynn, P., Burton, J.
- ISER working paper 2011-31. Is it a good idea to optimise question format for mode of data collection...; 2011; Nicolaas, G., Campanelli, P., Hope, S., Jaeckle, A., Lynn, P.
- A classification of question characteristics relevant to measurement (error) and consequently important...; 2011; Campanelli, P., Nicolaas, G., Jaeckle, A., Lynn, P., Hope, S., Blake, M., Gray, M.
- Maintaining Cross-Sectional Representativeness in a Longitudinal General Population Survey ; 2011; Lynn, P.
- The Effect of a Mixed Mode Wave on Subsequent Attrition in a Panel Survey: Evidence from the Understanding...; 2011; Lynn, P.
- Is it a good idea to optimise question format for mode of data collection? Results from a mixed modes...; 2011; Nicolaas, G., Campanelli, P., Hope, S., Jaeckle, A., Lynn, P., Nandi, A.
- The role of the interviewer in producing mode effects: results from a mixed modes experiment; 2011; Hope, S., Campanelli, P., Nicolaas, G., Lynn, P., Jaeckle, A., Nandi, A.
- The role of visual and aural stimuli in producing mode effects on answers to survey questions; 2011; Lynn, P., Hope, S., Campanelli, P., Nandi, A., Nicolaas, G., Jaeckle, A.
- Causes of Mode Effects on Survey Measurement ; 2011; Lynn, P., Campanelli, P., Nicolaas, G., Hope, S., Nandi, A., Jaeckle, A.
- The effects of mixed mode designs on simple and complex analyses; 2011; Martin, P., Lynn, P.
- Survey Response via Mobile Phone: A Total Survey Error Perspective; 2011; Kaminska, O., Lynn, P.
- Weighting Strategy for Understanding Society; 2010; Lynn, P., Kaminska, O.
- Lessons from a Randomised Experiment with Mixed-Mode Designs for a Household Panel Survey; 2010; Lynn, P., Uhrig, S.C. N., Burton, J.
- The ESRC Survey Resources Network - Opportunities for the advancement of survey methods; 2010; Lynn, P., Erens, B.
- Sample Design for Understanding Society ; 2009; Lynn, P.
- The Potential of a Multi-mode Data Collection Design to Reduce non-response bias. The Case of a Survey...; 2009; Sala, E., Lynn, P.
- Methodological Research for Longitudinal Surveys; 2009; Lynn, P.
- Mixed Modes and Measurement Error: Comparing face-to-face, telephone and web modes ; 2009; Hope, S., Nicolaas, G., Jäckle, A., Lynn, P., Nandi, A., Campanelli, P.
- Methodology of Longitudinal Surveys (Wiley Series in Survey Methodology); 2009; Lynn, P.
- New Methodologies in Sampling Rare and Elusive Populations; 2009; Pal, S., Thompson, S., Kalton, G., Lynn, P.
- Respondent Incentives in a Multi-Mode Panel Survey: Cumulative Effects on Non-Response and Bias; 2008; Jäckle, A., Lynn, P.
- The Problem of Nonresponse; 2008; Lynn, P.
- Methodology in Our Madness; 2007; Lynn, P.
- Using Multiple Modes to Collect Data in Surveys; 2007; Lynn, P.
- The Use of Web Surveys in the UK Household Longitudinal Study; 2007; Jaeckle, A., Laurie, H., Lynn, P.
- Inferential Potential of Non-Probability Samples; 2005; Lynn, P.
- In the Long Run: lessons from a panel survey respondent incentive experiment; 2004; Jäckle, A., Lynn, P.
- Towards Standardisation of Survey Outcome Categories and Response Rate Calculations; 2003; Lynn, P., Beerten, R., Laiho, J., Martin, J.
- Response Rates as a Measure of Survey Quality; 2001; Beerten, R., Lynn, P., Laiho, J., Martin, J.