Web Survey Bibliography
Open-ended questions are known to yield useful information, especially when researchers need to explore complex issues that do not have a finite or pre-determined set of responses.
This paper will highlight the utility and reliability of using open-ended questions in surveys measuring advertisement recall by detailing the process in which a coding methodology was established and applied to analyze data from an advertisement tracking study.
This paper presents the methodology for analyzing open-ended survey questions from a youth sample of a probability-based web panel in which respondents were asked a series of questions on recall and reactions to military advertising. Respondents who indicate that they have seen or heard any ads for the Military are asked an open-ended question to describe the advertisement in as much detail as possible. This open-ended format has the explicit advantage over close-ended items in that respondents are able to demonstrate what aspects of an advertisement stand out to them. Responses provide great insight into what youth recall from such advertisements. This format also allows them to describe any number of ads as opposed to the finite list that can be asked through close-ended items.
Responses are coded so that they can be analyzed quantitatively. This process has produced consistent trend lines and meaningful insights over the past four years. All steps of the coding process will be described, including: the standardization process, the creation of accurate, meaningful reporting categories; and checks and balances used to ensure inter-rater reliability and consistency over time.
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Web survey bibliography (4086)
- Leading Respondents from Social Networks to Surveys; 2009; Chadwick, S.
- Importance of SaaS to Market Researchers; 2009; DeNitto, M. J.
- Where We Are and Where We Might Be Going; 2009; Macer, T., Molloy, P.
- Engaging the Respondent; 2009; Drolet, J., Townsend, L.
- Scientific Survey Research: Sustainable in an Online World?; 2009; Krosnick, J. A.
- Indicators for the representativeness of survey response; 2009; Schouten, B., Cobben, F., Bethlehem, J.
- Do we hear different voices?: Investigating the differences between internet and non-internet users...; 2009; Zhang, C., Callegaro, M., Thomas, M., DiSogra, C.
- Patterns of response and non-response on an election day survey; 2009; Tompson, T., Dennis, J. M., Subias, S.
- The impact of news reports of survey findings on respondents in a longitudinal panel study; 2009; Tompson, T., Dennis, J. M., Kruse, Y.
- The Effect of Email Invitation Customization on Survey Completion Rates in an Internet Panel: A Meta...; 2009; Callegaro, M., Kruse, Y., Thomas, M., Nukulkij, P.
- Panel Conditioning and Attrition in the AP-Yahoo! News Election Panel Study; 2009; Kruse, Y., Callegaro, M., Dennis, J. M., DiSogra, C., Subias, S., Lawrence, M., Tompson, T.
- Recruiting Probability-Based Web Panel Members Using an Address-Based Sample Frame: Results from a Pilot...; 2009; DiSogra, C., Callegaro, M., Hendarwan, E.
- The Challenge and Importance of Including Spanish-Dominant Latinos in an Online Panel; 2009; Dennis, J. M., Wells, T., Torres, J.
- Web Panel Studies of the 2008 Election; 2009; Dennis, J. M., Tompson, T.
- Comparison Study of Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web...; 2009; Dennis, J. M., Osborn, L., Semans, K.
- Description of Within-Panel Survey Sampling Methodology: The Knowledge Networks Approach; 2009; Dennis, J. M.
- Summary of KnowledgePanel® Design; 2009; Dennis, J. M.
- Presentation of a Single Item versus a Grid: Effects on the Vitality and Mental Health Scales of the...; 2009; Callegaro, M., Shand-Lubbers, J., Dennis, J. M.
- Computing Response Rates for Probability-Based Web Panels; 2009; DiSogra, C., Callegaro, M.
- Survey Research in Virtual Worlds: Second Life R as a Research Platform; 2009; Hill, C., Dean, E.
- Elderly in an Internet panel, the quality of the data; 2009; Vis, C.
- Computer-Assisted Audio Recording (CARI): Repurposing a Tool for Evaluating Comparative Instrument Design...; 2009; Edwards, B., Hicks, W., Tourangeau, K., Harris-Kojetin, L., Moss, A.
- Do online translated questionnaires result in higher response rates for patient surveys?; 2009; Boyd, J., Davis, A.
- A comparison of two mixed mode designs: cati-capi and web-cati-capi; 2009; Beukenhorst, D., Wetzels, W.
- Comparison between Liss panel (web) and ESS data (face to face); 2009; Revilla, M., Saris, W. E.
- Is a cell phone really a personal device? Results from the first wave of a mobile phone panel on sharing...; 2009; Fuchs, M., Busse, B.
- Mobile Phone Surveys in Germany – Response rates and response behaviour; 2009; Hader, S., Schneiderat, G.
- Ethical Considerations in the Use of Paradata in Web Surveys; 2009; Couper, M. P., Singer, E.
- Interviewer voice characteristics and productivity in telephone surveys; 2009; Best, H., Bauer, G., Steinkopf, L.
- Standardized recall aids for online life course surveys; 2009; Glasner, T.
- The impact of forgiving wording and question context on social desirability bias in sensitive surveys...; 2009; Naher, A.- F., Krumpal, I.
- Interactive feedback can improve accuracy of responses in web surveys; 2009; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- The influence of the field time on data quality in list-based Web surveys; 2009; Goeritz, A., Stieger, S.
- Online Analysis and Programmed Disclosure Risk Protection: New Access to Restricted-use Microdata; 2009; McFarland O’Rourke, J., Rush, S. H., Maxwell, C.
- Using the Available On-line Secondary Data in Education and Research Practice; 2009; Perek-Bialas, J.
- Nice portal! But where is the data . . . ? - Experiences of a data archive with offering online access...; 2009; Mauer, R.
- Making Use of Online Survey Documentation & Analysis; 2009; Terwey, M.
- Access to Survey Data on the Internet; 2009; Kolsrud, K.
- Individual Follow-up of the Target Population: the Plural Strategies of a Web Survey; 2009; Markou, E., de Cledat, B., Razafindratsima, N., Laurent, R., Issenhuth, P.
- The influence of selective nonresponse in the analysis of levels of annoyance and sleep disturbance...; 2009; Breugelmans, O.
- Motivating different groups: questionnaire topic and participation rates; 2009; Marchand, M.
- The Internet sample; 2009; Getka-Wilczynska, E.
- Selection bias in Internet panels: challenge or dead blow?; 2009; Lensvelt-Mulders, G. J.
- Presentation of WEBSURVNET; 2009; de Pedraza, P., Steinmetz, S., Tijdens, K.
- Telephone Survey and political behaviour estimates in 22 European countries: Evaluating the need for...; 2009; Hufken, V.
- Self-Selected Samples in Customer Satisfaction Surveys; 2009; Nicolini, G., Dalla Valle, L.
- What to do if Probability Sampling is Impossible in a Web Survey?; 2009; Markou, E., Razafindratsima, N., de Cledat, B., Issenhuth, P., Laurent, R.
- New Challenges in Sampling: Introduction; 2009; Laaksonen, S.
- Propensity Score Matching to Correct Telephone Surveys for Cell Phone Nonresponse; 2009; Bremer, J.
- Comparison of Web-Based versus Paper-and-Pencil Administration of the YRBS: Participation, Data Quality...; 2009; Denniston, M. M., Brener, N. D., Kann, L., Eaton, D. K., McManus, T., Kyle, T. M., Roberts, A. M., Flint...