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Web Survey Bibliography

Title Designing Surveys for Mobile Devices: Pocket-sized surveys that yield powerful results
Source AAPOR Short Courses, Phoenix AZ, May 11, 2011
Year 2011
Access date 10.10.2011

This short course will familiarize the participants with the issues of designing surveys that can be taken on mobile devices. We will discuss topics such as questionnaire design, layout, navigation, use of images and video, and email invitations.Data on mobile phone web browsing and data on number of respondents accessing a survey via a mobile device will be presented. We will review the scarce literature on the topic together with original studies never presented before.Practical advice on topics such as measuring which device has been used to take the survey and the technical requirements needed to conduct effective mobile research will be covered. A discussion on different survey platforms that can handle mobile phone surveys will conclude the course.

Access/Direct link

AAPOR Homepage (abstract) / (full text)

Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - Callegaro, M. (70)

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