Web Survey Bibliography

Title Understanding the pros and cons of mixed-mode research
Author Mora, M.
Source Quirk's Marketing Research Review, July 2011, pp. 50
Year 2011
Access date 22.10.2011
Abstract

Mixed-mode surveys are gaining steam in the research industry but researchers need to be aware of the limitations and potential measurement error involved. Questions must be presented so that the meaning conveyed is the same across multiple modes to yield comparable results

 

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Year of publication2011
Bibliographic typeMagazine article
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Web survey bibliography (8390)

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