Web Survey Bibliography
Title Understanding the pros and cons of mixed-mode research
Author Mora, M.
Source Quirk's Marketing Research Review, July 2011, pp. 50
Year 2011
Access date 22.10.2011
Abstract
Mixed-mode surveys are gaining steam in the research industry but researchers need to be aware of the limitations and potential measurement error involved. Questions must be presented so that the meaning conveyed is the same across multiple modes to yield comparable results
Access/Direct link
Data base (Abstract/ Full Text)
BibliographyFull text availability
Year of publication2011
Bibliographic typeMagazine article
Web survey bibliography - Magazine article (28)
- How Sliders Bias Survey Data; 2013; Sellers, R.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Are Internet access panels a lemon market?; 2010; Haynes, D.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- Using interactive technology to improve online questionnaire design; 2009; Chen, Te., Estrin, D.
- Faster than a speeding survey: Part II: The physician's perspective; 2009; Maciolek, T., Palish, J.
- Faster than a speeding survey: Part I: Rules of the road for online research with physicians; 2009; Maciolek, T., Palish, J.
- An examination of strategies for panel-blending; 2009; Fallig, M. A., Allen, D.
- 10 ways to keep your panel respondents happy; 2009; Hardy, N.
- By the Numbers: The pros and cons of sampling modes; 2008; Piekarski, L.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Web Surveys For the Enterprise; 2004; King, N.
- Web Survey's Hidden Hazards; 2003; Morrel Samuels, P.
- Online versus postal data collection methods: an examination of issues and a comparison of results; 2003; Adam, S., McDonald, H.
- A D-minus for computer exams; 2002; Mayfield, K.
- The power of online research; 2000; Taylor, H.
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- Principis's Web Survey competent for basic tasks; 1999; Marshall, T.
- Pollsters.com; 1999; Mitofsky, W. J.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- Social Science: Technology, Experimentation, and the Quality of Survey Data; 1998; Bloom, D. E.
- Market research on the web; 1998; McCullough, D.
- The Internet: Access grows, policies lag; 1997; Frost, M.
- Is May Research Ethical?; 1996; Duncan, G. T.