Web Survey Bibliography

Title How Procter & Gamble worked to develop online data quality guidelines
Source Quirk's Marketing Research Review, July 2011, pp. 42
Year 2011
Access date 22.10.2011
Abstract

P&G’s Don Gloeckler details his firm’s quest to define and implement a set of online data quality guidelines and explains how other researchers can get involved in the same process.

 

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Year of publication2011
Bibliographic typeMagazine article
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Web survey bibliography - Magazine article (213)

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