Web Survey Bibliography
The majority of online research is now conducted via discontinuous online access panels, which promise high response rates, sampling control, access to populations that are hard to reach, and detailed information about respondents. To sustain a critical mass of respondents, overcome panel attrition and recruit new panel members, marketers must understand how they can predict and explain what motivates people to participate repeatedly in online surveys. Using the newly developed survey participation inventory (SPI) measure, we identify three clusters of participants, characterised as voicing assistants, reward seekers and intrinsics. Our results suggest that most online surveys are filled out by intrinsically motivated respondents that show higher participation rates, response effort and performance; incentives do not offer an important response motive.
Data base (abstract/ full text)
Web Survey Bibliography - Wetzels, M. (10)
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Comparing the Generalizability of Online and Mail Surveys in Cross-National Service Quality Research; 2006; Deutskens, E., de Jong, K., de Ruyter, K., Wetzels, M.
- An Assessment of Equivalence between Online and Mail Surveys in Service Research; 2006; Deutskens, E., de Ruyter, K., Wetzels, M.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- The Survey Participation Inventory: What Motivates Respondents to Participate in Online Panels?; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- An Assessment of Measurement Invariance between Internet-Based and Traditional Paper-and-Pencil Surveys...; 2004; Deutskens, E., de Ruyter, K., Wetzels, M.
- Motivations underlying the intention to participate in Internet-based research; 2004; Deutskens, E., Wetzels, M., de Ruyter, K.
- Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study; 2004; Deutskens, E., de Ruyter, K., Wetzels, M., Oosterveld, P.
- The Effect of Respondent and Technology Characteristics on the Intention to Participate in Internet-...; 2003; Deutskens, E., de Ruyter, K., Wetzels, M.
- From Paper-and-Pencil to Screen-and-Keyboard: An Empirical Assessment of Equivalence Issues in Internet...; 2002; Deutskens, E., de Ruyter, K., Wetzels, M.