The article, a summary of a presentation at a conference on Internet-based marketing research, considers the use of Internet surveys in marketing research. The problem posed for researchers in the declining response rate for Internet surveys is discussed, and it is noted that the most common reason cited by consumers for no longer taking such surveys is that they find them boring. Means are suggested for improving Internet surveys. These include regarding a survey as a means of communication with consumers, adopting more creative forms of questioning in surveys and employing techniques used in social psychology research.