Web Survey Bibliography
We report results from two statewide experiments in Washington designed to test potential methods for using postal mail to obtain survey responses over the Internet from address-based samples of general public households. The five methods we test are: 1) sending Web and mail modes of response sequentially; 2) providing a prepaid $5 incentive; 3) offering an instruction card for responding over the Web; 4) sending the follow-up request by Priority Mail; and 5) providing an additional $5 incentive with this follow-up request. Results are evaluated from the standpoint of response rates, demographic representativeness of respondents, and survey costs and data collection times for Web and mail modes. We find that a “Web-plus-mail” design—mailing an initial Web request followed by a mail request—with the prepaid incentive offers much potential for obtaining Internet responses. In addition, the mail follow-up to the initial Web request significantly increases overall response rates and improves respondent representativeness. However, the results also show that a mail-only design consistently obtains higher response rates and a demographically similar sample compared to Web-plus-mail. We also find significant challenges in obtaining a representative sample of respondents with either Web or mail modes and in realizing the potential cost and speed benefits of the Internet in using postal mail contacts.
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Web Survey Bibliography - Public Opinion Quarterly (POQ) (107)
- On the Use of Latent Variable Models to Detect Differences in the Interpretation of Vague Quantifiers...; 2013; Griffin, J.
- Clarifying Categorical Concepts in a Web Survey.; 2013; Redline, C. D.
- Up Means Good: The Impact of Screen Position on Evaluative Ratings in Web Surveys.; 2013; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Does mentioning "Some People" and "Other People" in an opinion question improve...; 2012; Yeager, D. S., Krosnick, J. A.
- A Comparison of Alternative Indicators for the Risk of Nonresponse Bias; 2012; Wagner, J.
- Differences by Survey Language and Mode among Chinese Respondents to a CAHPS Health Plan Survey; 2012; Elliott, M. N., Edwards, W. S., Klein, J. D., Heller, A.
- Recruiting A Probability Sample For An Online Panel: Effects Of Contact Mode, Incentives, And Information...; 2012; Scherpenzeel, A., Toepoel, V.
- When More Gets You Less: A Meta-Analysis of the Effect of Concurrent Web Options on Mail Survey Response...; 2012; Medway, R., Fulton, J.
- Does Giving People Their Preferred Survey Mode Actually Increase Survey Participation Rates?; 2012; Olson, K., Smyth, J. D., Wood, H.
- Multiple Imputation for Unit Nonresponse and Measurement Error; 2012; Peytchev, A.
- The changing role of address-based sampling in survey research; 2011; Iannacchione, V. G.
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Questions for Surveys: Current Trends and Future Directions; 2011; Schaeffer, N. C., Schaeffer, N. C.
- The Future of Modes of Data Collection; 2011; Couper, M. P.
- The Future of Survey Sampling; 2011; Brick, J. M.
- The Impact of “Forgiving” Introductions on the Reporting of Sensitive Behavior in Surveys...; 2011; Peter, J., Valkenburg, P. M.
- Comparing the Accuracy of RDD Telephone Surveys and Internet Surveys Conducted with Probability and...; 2011; Yeager, D. S., Krosnick, J. A., Chang, L. C., Javitz, H. S., Levendusky, M. S., Simpser, A., Wang, R...
- Surveying the General Public over the Internet Using Address-Based Sampling and Mail Contact Procedures...; 2011; Messer, B. L., Dillman, D. A.
- Use of Cognitive Shortcuts in Landline and Cell Phone Surveys; 2011; Everett, S. E., Kennedy, C.
- Improving Response To Web and Mixed-Mode Surveys; 2011; Millar, M. M., Dillman, D. A.
- An Alternative to the Response Rate for Measuring a Survey's Realization of the Target Population; 2011; Skalland, B.
- Can Verbal Instructions Counteract Visual Context Effects in Web Surveys?; 2011; Toepoel, V., Couper, M. P.
- Nonresponse Error, Measurement Error, And Mode Of Data Collection: Tradeoffs in a Multi-mode Survey...; 2011; Sakshaug, J. W., Yan, T., Tourangeau, R.
- A Method for Evaluating Mode Effects in Mixed-mode Surveys; 2011; Vannieuwenhuyze, J., Loosveldt, G., Molenberghs, G.
- Total Survey Error: Design, Implementation, and Evaluation; 2011; Biemer, P. P.
- Comparing the Accuracy of RDD Telephone Surveys and Internet Surveys Conducted with Probability and...; 2011; Yeager, D. S., Krosnick, J. A., Chang, L. C., Javitz, H. S., Levindusky, M. S., Simpser, A.; Wang, R...
- Total Survey Error: past, present, and future; 2010; Groves, R. M., Lyberg, L. E.
- Research synthesis. AAPOR report on online panels; 2010; Brick, J. M. et al.
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- Cell-Phone-Only Voters in the 2008 Exit Poll and Implications for Future Noncoverage Bias ; 2009; Mokrzycki, M., Keeter, S., Kennedy, C.
- Zero Banks: Coverage Error and Bias in Rdd Samples Based on Hundred Banks with Listed Numbers ; 2009; Boyle, J., Bucuvalas, M., Piekarski, L., Weiss, A.
- National Surveys Via RDD Telephone Interviewing vs. the Internet: Comparing Sample Representativeness...; 2009; Chang, L. C., Krosnick, J. A.
- Effects of Questionnaire Length on Participation and Indicators of Response Quality in a Web Survey; 2009; Galesic, M., Bosnjak, M.
- The Framing of the Survey Request and Panel Attrition; 2009; Tourangeau, R., Ye, J.
- Optimal Design of Branching Questions to Measure Bipolar Constructs; 2009; Malhotra, N., Krosnick, J. A., Thomas, R. K.
- Taking the Audio Out of Audio-CASI; 2009; Tourangeau, R., Couper, M. P., Marvin, T.
- Impact of T-ACASI on Survey Measurements of Subjective Phenomena ; 2009; Harmon, T., F., Rogers, S. M., Eggleston, E., Roman, A. M., Villarroel, M. A., Chromy, J. R., Ganapathi...
- Open-Ended Questions in Web Surveys: Can Increasing the Size of Answer Boxes and Providing Extra Verbal...; 2009; Smyth, J. D., Dillman, D. A., Christian, L. M., McBride, M.
- Order Effects in Complex and Simple Tasks; 2009; Malhotra, N.
- Survey Breakoff; 2009; Peytchev, A.
- Effects of Design in Web Surveys: Comparing Trained and Fresh Respondents ; 2009; Toepoel, V., Das, M., van Soest, A.
- Social Desirability Bias in CATI, IVR, and Web Surveys: The Effects of Mode and Question Sensitivity...; 2009; Kreuter, F., Presser, S., Tourangeau, R.
- Eye-Tracking Data: New Insights on Response Order Effects and Other Cognitive Shortcuts in Survey Responding...; 2009; Galesic, M., Tourangeau, R., P.;Couper, M. P., Conrad, F. G.
- Web Survey Methods: Introduction; 2009; Couper, M. P., Miller, P. V.
- Computing Response Metrics for Online Panels; 2009; Callegaro, M., DiSogra, C.
- Does a Probability-Based Household Panel Benefit from Assignment to Postal Response as an Alternative...; 2008; Rookey, B. D., Hanway, S., Dillman, D. A.
- Eliciting Subjective Probabilities in Internet Surveys; 2008; Delavande, A., Rohwedder, S.
- Completion Time and Response Order Effects in Web Surveys; 2008; Malhotra, N.
- Face-to-face versus web surveying in a high Internet coverage population: differences in response quality...; 2008; Heerwegh, D., Loosveldt, G.
- The "Downstream" Effect of Token Prepaid Cash Incentives to Parents on Their Young Adult Children...; 2008; Mann, S. L., Lynn, D. J., Peterson, A. V.
