Web Survey Bibliography
This presentation will explore the challenges of running large multi-country, multi-category, multi-modal studies. It will include discussing the challenges of keeping and updating separate brand lists, competitor lists, tracked advertisements, image attributes, and sponsored events. What are the best practices for providing centralized governance but local control? What tools can help track tasks and notify users of impending deadlines? What technology can help us deliver economies of scale when scripting surveys, collecting data and generating reports?
Conference Homepage (abstract)