Web Survey Bibliography
Mobile research can serve as an excellent complementary technique in the researcher's tool kit, but it requires a new approach as participants simply will not complete long and repetitive surveys on their mobile devices. This presentation reports on collaborative testing during 2010 including a mobile diary project, which illustrates the use of a new mobile research approach that combines surveys with pictures and location to capture the lives of people across the UK, and to enhance the mobile research experience.
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Web survey bibliography - CASRO 15th Annual Technology Conference (4)
- The Rise of Survey Programming Automation as an Alternative to Outsourcing; 2010; Ahmed, A. S., Guyer, L.
- Sexy Questions, Dangerous Results? - Exploring the Impact of Rich Media Question Formats in Online Survey...; 2010; Malinoff, B.
- Mobile Research: New Platform, New Thinking ; 2010; Johnson, A. J., Conry, S.
- Managing Quality in Large Multi-Country / Multi-Category / Multi-Modal Studies; 2010; Thompson, J.