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Web Survey Bibliography

Title Sexy Questions, Dangerous Results? - Exploring the Impact of Rich Media Question Formats in Online Survey Research
Year 2010
Access date 18.01.2012

Most research to date into "2.0"/rich media question types has focused on the notion that improving the usability and interest of online question types will enhance respondents' enjoyment and thoughtfulness of their survey experience. However, there has been little work to validate the myriad of new question types, and specifically, how response patterns vary across each type, and what potential usability issues may come into play. Two research-on-research studies comparing "traditional" online questionnaires to "rich media" (aka Web 2.0) online survey formats consistently yielded dramatic variations in results.

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Conference Homepage (abstract)

Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations