Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title The Rise of Survey Programming Automation as an Alternative to Outsourcing
Year 2010
Access date 18.01.2012

Survey Programming Automation ("SP Automation") provides an opportunity for market research firms to move beyond outsourcing to a new, technology-driven process with faster project cycle times and lower costs. SP Automation is made possible by two simultaneous technology advancements: the evolution of large data collection platforms with highly-structured survey scripts (typically XML); and significant improvements to XML authoring tools. What level of costs savings should be expected and how much time can be saved? Learn how to prepare for SP automation in your business.

Access/Direct link

Conference Homepage (abstract)

Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations