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Web Survey Bibliography

Title Recent Findings on Using Rich Media in Online Surveys
Year 2010
Access date 29.01.2012

This presentation will explore some hotly debated questions about data consistency, and what respondents are actually doing with our online surveys — spanning the most widely used 'radio buttons', to the more recently introduced 'rich media' types.
Researchers concerned about declining online survey response rates have rushed to embrace "rich media" (aka Web 2.0) as a way to enliven the survey taking process and reignite respondent engagement. Yet engagement is not the same as entertainment. When can rich media foster engagement, reliability and validity and when can rich media damage it? Bernie Malinoff, CEO of element54, and Jeffrey Henning, founder of Vovici, have both independently conducted research-on-research studies comparing "traditional" online questionnaires to "rich media" online survey formats. Both have consistently seen dramatic variations in results.

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Conference Homepage (abstract)

Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations