Web Survey Bibliography
Title Recent Findings on Using Rich Media in Online Surveys
Author Malinoff, B., Henning, J.
Year 2010
Access date 29.01.2012
Abstract
This presentation will explore some hotly debated questions about data consistency, and what respondents are actually doing with our online surveys — spanning the most widely used 'radio buttons', to the more recently introduced 'rich media' types.
Researchers concerned about declining online survey response rates have rushed to embrace "rich media" (aka Web 2.0) as a way to enliven the survey taking process and reignite respondent engagement. Yet engagement is not the same as entertainment. When can rich media foster engagement, reliability and validity and when can rich media damage it? Bernie Malinoff, CEO of element54, and Jeffrey Henning, founder of Vovici, have both independently conducted research-on-research studies comparing "traditional" online questionnaires to "rich media" online survey formats. Both have consistently seen dramatic variations in results.
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Conference Homepage (abstract)
Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - 2010 (396)
- The next CAPI evolution - completing web surveys on cell-enabled iPads; 2011; Dayton, J., Driscoll, H.
- Wordle; 2010; Feinberg, J.
- Wired but Not WEIRD: The promise of the Internet in reaching more diverse samples; 2010; Gosling, S. D. et al.
- What it takes to be a top 100 website; 2010
- Using a fillable PDF together with SAS ® for questionnaire data; 2010; Donald, E.
- Total Survey Error: past, present, and future; 2010; Groves, R. M., Lyberg, L. E.
- There is an app for that! A review of smartphone apps for marketing research; 2010; Michelson, M.
- The who, what, and where of America: Understanding the American Community Survey; 2010; Gaquin, D. A.
- The weirdest people in the world?; 2010; Heine, S. J., Henrich, J., Norenzayan, A.
- The state of online research in the U.S.; 2010; Miller, J.
- The psychology or survey response. An ASA webinar; 2010; Tourangeau, R.
- The psychology of survey response, 2nd Edition; 2010; Tourangeau, R., Bradburn, N. M.
- The multidimensional integral business survey response model; 2010; Bavda¾, M.
- The impact of next and back buttons on time to complete and measurement reliability in computer-based...; 2010; Gershon, R. C. et al.
- The Gallup Poll: Public opinion 2009; 2010; Gallup, A. M.
- Surveying cultures: Discovering shared conceptions and sentiments; 2010; Heise, D. R.
- Sources of measurement errors in business surveys; 2010; Bavda¾, M.
- Social measurement through social surveys. An applied approach; 2010; Bulmer, M. et al.
- Site-intercpet survey best practices; 2010; Henning, J.
- Sampling: design and analysis, 2nd Edition; 2010; Lohr, S. L.
- Research synthesis. AAPOR report on online panels; 2010; Brick, J. M. et al.
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- Real ID. State of The Art Representative and Repeatable Online Samples. Behaviorally Profiled Respondents...; 2010; Gittelman, S. H., Trimarchi, E.
- Randomized response and indirect questioning techniques in surveys; 2010; Chaudhuri, A.
- Protecting and accessing data from the survey of earned doctorates: A workshop summary; 2010; Plewes, T. J.
- Presentation of a single item versus a grid: Effects on the vitality and mental health subscales of...; 2010; Callegaro, M., Shand-Lubbers, J., Dennis, J. M.
- Paradata: a new data source from web-administered measures; 2010; Sowan, A. K., Jenkins, L. S.
- Overview of data collection methodology; 2010
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekämper, T.
- Mixed-mode surveys; 2010; Dillman, D. A., Messer, B. L.
- Measuring the group quarters population in the American Community Survey: Interim report; 2010; Marton, K., Voss, P. R.
- Measures of interobserver agreement and reliability; 2010; Shoukri, M. M.
- Machines that lean how to code open ended survey data; 2010; Esuli, A., Sebastiani, F.
- Libraries nationwide receiving ALA-APA Library Salary Survey Invitation; 2010; Grady, J.
- Global market research 2010; 2010
- Function follows form: Effects of response format on self-reported individuals and household disability...; 2010; Falcone, A. E., Thomas, R. K.
- Exploring the digital nation. Home broadband internet adoption in the United States; 2010
- Ethical principles of psychologists and code of conduct; 2010
- Envisioning the 2020 Census; 2010; Brown, L. D. et al.
- Ekos' observation of MRIA study - Canadian online panels: similar or different?; 2010
- Demographics of mechanical Turk. Ceder working papers; 2010; Ipeirotis, P. G.
- Conducting biosocial surveys: Collecting, storing, accessing, and protecting biospecimens and biodata...; 2010; Hauser, R. M. et al.
- Drag & Drop. A flexible method for moving objects, implementing rankings, and a wide range of other...; 2010; Neubarth, W.
- Disclosure standards; 2010
- Digital Nation: 21st century America’s progress toward universal broadband Internet access; 2010
- Movie Mobile Polls: Does Survey Mode Make a Difference?; 2010; Williams, D.
- The Future of Internet Research; 2010; Lavrakas, P. J.
- AAPOR Report on Online Panels; 2010; Rivers, D.
- Comparing the quality of data from postal and online questionnaires; 2010; Smith, A. B., King, M. T., Butow, P., Olver, I.
- Accounting for the effects of data collection modes in population surveys; 2010; Huang, Y. C., Thompson, M. E., Boudreau, C., Fong, G. T.