Web Survey Bibliography
This presentation will explore some hotly debated questions about data consistency, and what respondents are actually doing with our online surveys — spanning the most widely used 'radio buttons', to the more recently introduced 'rich media' types.
Researchers concerned about declining online survey response rates have rushed to embrace "rich media" (aka Web 2.0) as a way to enliven the survey taking process and reignite respondent engagement. Yet engagement is not the same as entertainment. When can rich media foster engagement, reliability and validity and when can rich media damage it? Bernie Malinoff, CEO of element54, and Jeffrey Henning, founder of Vovici, have both independently conducted research-on-research studies comparing "traditional" online questionnaires to "rich media" online survey formats. Both have consistently seen dramatic variations in results.
Conference Homepage (abstract)
Web survey bibliography - 2010 MRA Annual Conference & Research Industry Forum (3)
- Recent Findings on Using Rich Media in Online Surveys; 2010; Malinoff, B., Henning, J.
- Digital, Social Moms: Using Social Media to Increase Respondent Engagement and Decrease Recruiting Costs...; 2010; Stemberg, C., Rimmer, L., Weinstein, D.
- From Buzz to Biz: Social Media Research for Results; 2010; Pettit, F. A.