Web Survey Bibliography
The purpose of this article is to provide evidence regarding the comparability of results provided by two survey methods—a random phone survey and a nonrandom online survey—using the derived importance–performance approach to examine service satisfaction data at the local level. Specifically, we measure whether nonprobability opt-in online survey results produce results that are convergent or divergent to random phone survey results. The findings show that the phone and online survey techniques yield divergent results when simple univariate statistical techniques are employed but produce similar results when the data are analyzed using the more advanced derived importance approach. Though preliminary, the findings suggest that recent advances in the analysis of satisfaction survey data might have the possibility to offset the methodological drawbacks of nonrandom survey techniques such as opt-in online questionnaires. Because of the cost and resource implications of the use of each survey technique, the results hold potentially important lessons for researchers and administrators interested in understanding the costs and benefits of using various survey methods to assess satisfaction with municipal services.
Data base (Abstract/ Full Text)
Web survey bibliography - SAGE Publications (11)
- Using Mixed Methods to Research the Professional Development Needs of English Teacher Educators in PCET...; 2017; Eliahoo, R.
- Doing Surveys Online ; 2016; Toepoel, V.
- Assessing the Quality of Survey Data ; 2012; Blasius, J.
- Designing and Doing Survey Research; 2012; Andres, L.
- Citizen Satisfaction Survey Data: A Mode Comparison of the Derived-Importance Performance Approach; 2011; Herian, M. N., Tomkins, A. J.
- Surveying ourselves: examining the use of a web-based approach for a physician survey.; 2011; Matteson, K., Anderson, B. L., Pinto, S. B., Clark, M. A., Lopes, V., Schulkin, J.
- Doing Research in the Real World; 2009; Gray, D. E.
- A guide to conducting online research; 2009; Gaiser, T. J., Schreiner, A. E.
- Encyclopedia of Survey Research Methods; 2008; Lavrakas, P. J.
- How to Conduct Surveys: A Step-by-Step Guide; 2008; Fink, A.
- Fundamentals of Marketing Research; 2004; Smith, S. M., Albaum, G.