In a recent study, Nielsen (2011) reported that 38% of mobile phone users in the U.S. owned a smartphone and that nearly 85 million people in the U.S. 13 years and older own such a device.   Morgan Stanley (2010) recently projected that U.S. internet traffic among mobile devices (including netbooks, tablets and smartphones) will exceed that of desktop devices by 2014.  The continued rise in smartphone adoption along with the expected upward trends in internet usage on such devices creates a viable mode for survey data collection that now needs to be formally investigated.  The smartphone offers a multimode device accessible via voice, text or internet and can make use of synchronous multimedia messaging.