Web Survey Bibliography
Background: Studies of tobacco use and other health behaviors have reported great challenges in recruiting young adults. Social media is widely used by young adults in the United States and represents a potentially fast, affordable method of recruiting study participants for survey research.
Objective: The present study examined Facebook as a mechanism to reach and survey young adults about tobacco and other substance use.
Methods: Participants were cigarette users, age 18-25 years old, living throughout the United States and recruited through Facebook to complete a survey about tobacco and other substance use. Paid advertising using Facebook’s Ad program over 13 months from 2010 Feb 28 to 2011 Apr 4 targeted by age (18-25), location (United States or California), language (English), and tobacco- and/or marijuana-related keywords. Facebook approved all ads.
Results: The campaign used 20 ads, which generated 28,683,151 impressions, yielding 14,808 clicks (0.7% of targeted Facebook members), at an overall cost of $6,628.24. The average cost per click on an ad was $0.45. The success of individual ads varied widely. There was a rise in both clicks and impressions as the campaign grew. However, the peak for clicks was 3 months before the peak for ad impressions. Of the 69,937,080 accounts for those age 18-25 in the United States, Facebook estimated that 2.8% (n = 1,980,240) were reached through tobacco and marijuana keywords. Our campaign yielded 5237 signed consents (35.4% of clicks), of which 3093 (59%) met criteria, and 1548 (50% of those who met criteria) completed the survey. The final cost per valid completed survey was $4.28. The majority of completed surveys came from whites (69%) and males (72%). The sample averaged 8.9 cigarettes per day (SD 7.5), 3.8 years of smoking (SD 2.9), with a median of 1 lifetime quit attempts; 48% did not intend to quit smoking in the next 6 months.
Conclusions: Despite wide variety in the success of individual ads and potential concerns about sample representativeness, Facebook was a useful, cost-effective recruitment source for young-adult smokers to complete a survey about the use of tobacco and other substances. The current findings support Facebook as a viable recruitment option for assessment of health behavior in young adults.
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Web Survey Bibliography - Web surveys (4182)
- Beauty is more than screen deep: Improving the web survey respondent experience through socially-present...; 2014; Casey, T. W., Poropat, A.
- Adaptive survey designs to minimize survey mode effects. A case study on the Dutch Labour Force Survey...; 2013; Calinescu, M., Schouten, B.
- Measurement error calibration in mixed-mode sample surveys; 2013; Buelens, B., van der Brakel, J.
- Educational use of smart phone technology: A survey of mobile phone application use by undergraduate...; 2013; Bomhold, C. R.
- Optimal Resource Allocation in Adaptive Survey Designs; 2013; Calinescu, M.
- Does website‐based information add any value in counseling mothers expecting a baby with severe...; 2013; Engels, A. C. et al.
- Middle School Sexual Harassment, Violence and Social Networks; 2013; Mumford, E. A. et al.
- Flexible insulin dosing improves health-related quality-of-life (HRQoL): a time trade-off survey; 2013; Evans, M. et al.
- Where does the Fair Trade price premium go? Confronting consumers' request with reality; 2013; Langen, N., Adenaeuer, L.
- Customer satisfaction in Web 2.0 and information technology development; 2013; Sharma, G., Baoku, L.
- To preserve or not to preserve; 2013; Mersereau, J. E. et al.
- Media Commons: the process and value of centralizing services; 2013; Mestre, L. S.
- Developing and completing a library mobile technology survey to create a user-centered mobile presence...; 2013; A., Bonadie-Joseph, I., Cain, J.Becker, D. A.
- Dialogistic Presence on Community College Websites in Nine Megastates; 2013; Shadinger, D.
- Research staff and public engagement: a UK study; 2013; Davies, S.
- Foreign workers in Saudi Arabia: a field study of role ambiguity, identification, information-seeking...; 2013; Showail, S. J., McLean Parks, J., Smith, F. L.
- Reaching and Hearing the Invisible: Organizational Research on Invisible Stigmatized Groups via Web...; 2013; Trau, R. N. C. et al.
- The challenge of a mixed-mode design survey and new IT tools application: the case of the Italian Structure...; 2013; Cardinaleschi, S., De Santis, S., Rocci, F., Spinelli, V.
- MOTUS: Modular online Time-Use Survey; 2013; Joeri, M., Ignace, G., van Tienoven, T. P., Djiwo, W.
- Experiments in Obtaining Data Linkage Consent in Web Surveys ; 2013; Sakshaug, J. W., Kreuter, F.
- The behaviour of respondents while filling in a web questionnaire: the case of the Italian business...; 2013; Masselli, M., Nuccitelli, A.
- A web-based Census of services: an ISTAT evolutionary study ; 2013; Cesaro, A., Palazzi, B., Paterniti, M., Ranaldi, P.
- Response Burden in Official Business Surveys: Measurement and Reduction Practices of National Statistical...; 2013; Giesen, D., Bavdaz, M., Loefgren, T., Raymond-Blaess, V.
- Should the third reminder be sent? The role of survey response timing on web survey results; 2013; Rao, K., Pennington, J.
- Factors affecting the decision to participate in the internet option for the 2010 Census of Korea ; 2013; Lee, E., Kim, S.
- Internet as a new source of information for the production of official statistics. Experiences of Statistics...; 2013; Heerschap, N.
- A standard with quality indicators for web panel surveys: a Swedish example; 2013; Nyfjaell, M.
- Web Panels for Official Statistics? ; 2013; Bethlehem, J., Cobben, F.
- Assessing Nonresponse Bias in the Green Technologies and Practices Survey; 2013; Meekins, B., Sverchkov, M., Stang, S.
- Using an Item Response Theory Approach to Measure Survey Mode of Administration Effects: Analysis of...; 2013; Mariano, L. T., Elliott, M. N.
- How Does Online Survey Mode Affect Answers to Customer Feedback Loyalty Surveys?; 2013; Gupta, A., Lee, J.
- Using Internet Panel Surveys for Behavioral Health Surveillance; 2013; Gotway Crawford, C., Okoro, C. A., Dhingra, S., Akcin, H., Zhao, G., Ford, D., Pierannunzi, C.
- Model-Based Mode of Data Collection Switching from Internet to Mail in the American Community Survey; 2013; Chesnut, J.
- Estimating Mode Effects Without Bias: A Randomized Experiment to Compare Mode Effects Between Face-to...; 2013; Rivers, D., Vavreck, L.
- How Mobile Stacks Up to Traditional Online: A Comparison of Studies; 2013; Knowles, R.
- Online Survey on Twitter: A Urological Experience; 2013; Dal Moro, F.
- Telephone Versus Internet Administration of Self-Report Measures of Social Anxiety, Depressive Symptoms...; 2013; Hedman, E., Ljótsson, B., Blom, K., El Alaoui, S., Kraepelien, M., Rück, C., Andersson, G., Svanborg...
- Development of a Questionnaire and Cross-Sectional Survey of Patient eHealth Readiness and eHealth Inequalities...; 2013; Jones, R.
- Assessment of Diet and Physical Activity of Brazilian Schoolchildren: Usability Testing of a Web-Based...; 2013; da Costa, F. F., Pacheco Schmoelz, C., Fernandes Davies, V., Di Pietro, P. F., Kupek, E., de Assis,...
- Thoughts on retrieving information from open-ended questions; 2013; Luyens, S.
- Book Review: Brand Together: How Co-creation Generates Innovation and Re-energizes Brands, by Nicholas...; 2013; Wilson, A.
- Digging deeper: using implicit tests to define consumers' semantic network; 2013; Riviere, P., Cuny, C., Allain, G., Vereijken, C.
- Conceptualising and evaluating experiences with brands on Facebook; 2013; Smith, S.
- Lotteries and study results in market research online panels; 2013; Goeritz, A.; Luthe, S. C.
- Estimates on the effectiveness of web application firewalls against targeted attacks; 2013; Holm, H., Ekstedt, M.
- Respondent Rewards: Money for Nothing?; 2013; Martin, P.
- Did I Do That? How Trap Questions Can Hurt Data Quality; 2013; Phillips, K.
- Leveraging mobile and online qualitative to get inside shoppers’ heads; 2013; Bryson, J., Ritzo, J.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Thoughts on using the new online qualitative tools; 2013; Freund, N. M.