Web Survey Bibliography
Background: Recruitment of young people for health research by traditional methods has become more expensive and challenging over recent decades. The Internet presents an opportunity for innovative recruitment modalities.
Objective: To assess the feasibility of recruiting young females using targeted advertising on the social networking site Facebook.
Methods: We placed an advertisement on Facebook from May to September 2010, inviting 16- to 25-year-old females from Victoria, Australia, to participate in a health study. Those who clicked on the advertisement were redirected to the study website and were able to express interest by submitting their contact details online. They were contacted by a researcher who assessed eligibility and invited them to complete a health-related survey, which they could do confidentially and securely either at the study site or remotely online.
Results: A total of 551 females responded to the advertisement, of whom 426 agreed to participate, with 278 completing the survey (139 at the study site and 139 remotely). Respondents’ age distribution was representative of the target population, while 18- to 25-year-olds were more likely to be enrolled in the study and complete the survey than 16- to 17-year-olds (prevalence ratio = 1.37, 95% confidence interval 1.05–1.78, P = .02). The broad geographic distribution (major city, inner regional, and outer regional/remote) and socioeconomic profile of participants matched the target population. Predictors of participation were older age, higher education level, and higher body mass index. Average cost in advertising fees per compliant participant was US $20, making this highly cost effective.
Conclusions: Results demonstrate the potential of using modern information and communication technologies to engage young women in health research and penetrate into nonurban communities. The success of this method has implications for future medical and population research in this and other demographics.
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Web Survey Bibliography - USA (2171)
- GMI Pinnacle; 2012
- Flowing with the mainstream. Is mobile market research finally living up to the hype?; 2012; Townsend, L.
- Explaining rising nonresponse rates in cross-sectional surveys; 2012; Brick, J. M., Williams, D.
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- Snowball Sampling in Online Social Networks; 2012; Raissi, M., Ackland, R.
- The Use of Facebook as a Locating and Contacting Tool; 2012; McCarthy, T.
- How Often Do You Use the App with a Bird on It? Exploring Differences in Survey Completion Times, Primacy...; 2012; Buskirk, T. D.
- Efficacy of a health-related Facebook social network site on health-seeking behaviors; 2012; Woolley, P., Peterson, M.
- Methods for eliminating skip statements from questionnaire logic; 2012; Canvanough Spencer, S.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- Improving Survey Website Usability ; 2012; Vannette, D.
- Specialized Tools for Measuring Past Events ; 2012; Belli, R. F.
- Transparency, Access and the Credibility of Survey Research; 2012; Lupia, A.
- Experience Sampling and Ecological Momentary Assessment; 2012; Stone, A.
- Can Microtargeting Improve Survey Sampling? An Assessment of Accuracy and Bias in Consumer File Marketing...; 2012; Pasek, J.
- Anonymity and Confidentiality; 2012; Tourangeau, R.
- Cognitive Evaluation of Survey Instruments: State of the Science (Art?) and Future Directions; 2012; Willis, G. B.
- Oh, Just One More Thing … Leveraging “Leave-Behinds” in Data Collection; 2012; Link, M. W.
- Can Oﬃcial Records Correct Errors in Turnout Self-reports?; 2012; Berent, M., Krosnick, J. A., Lupia, A.
- Paradata; 2012; Kreuter, F.
- Computation of Survey Weights: Bridging Theory and Practice; 2012; Debell, M.
- Optimizing Response Rates; 2012; Brick, J. M.
- Modes of Data Collection; 2012; Tourangeau, R.
- The Use and Effects of Incentives in Surveys; 2012; Singer, E.
- Probability vs. Non-probability Methods; 2012; Langer, G,
- Improving Question Design to Maximize Reliability and Validity; 2012; Krosnick, J. A.
- Respondent Attrition vs Data Attrition and Their Reduction; 2012; Olsen, R. J.
- Survey Interviewing: Deviations from the Script; 2012; Schaeffer, N. C.
- Sampling for Single and Multi-Mode Surveys using Address-Based Sampling; 2012; O'Muircheartaigh, C.
- What Human Language Technology can do for you (and vice versa); 2012; Liberman, M.
- Proxy Reporting; 2012; Cobb, C. L.
- The Impact of Survery Nonresponse on Survey Accuracy; 2012; Keeter, S.
- How accurate are surveys of objective phenomena?; 2012; Chang, L. C., Krosnick, J. A.
- Ebook readings jumps, print book reading declines; 2012; Rainie, L., Duggan, M.
- Does mentioning "Some People" and "Other People" in an opinion question improve...; 2012; Yeager, D. S., Krosnick, J. A.
- Digital Divides: A connectivity continuum for the United States. Data from the 2011 Current Population...; 2012; File, T.
- Developments and the impact of smart technology; 2012; Macer, T.
- Better customer in sight in real time; 2012; Macdonald, E., Wilson, H. N., Konus, H.
- Best practices in data cleaning: A complete guide to everything you need to do before and after collecting...; 2012; Osborne, J. W.
- Benchmarking for better surveys; 2012; Nallan, S.
- An experimental investigation of the effects of noncontingent and contingent incentives in recruiting...; 2012; Lavrakas, P. J., Dennis, J. M., Peugh, J., Shand-Lubbers, J., Lee, E., Peugh, J., Charlebois, O., Murakami...
- Adult gadget ownership over time (2006-2012); 2012
- 2010 ACS Content Test Evaluation Report Covering Computer and Internet ; 2012; Shin, H. B.
- Specific mixed-mode methodology to reach sensory disabled people in quantitative surveys; 2012; Fontaine, S.
- Response Mode Choice and the Hard-to-Interview in the American Community Survey; 2012; Nichols, E. M., Horwitz, R., Guarino Tancreto, J.
- Recruiting in an Internet panel using respondent driven sampling; 2012; Schonlau, M.
- The Feasibility of Conducting a Web Survey Using Respondent Driven Sampling among Transgenders in the...; 2012; Kappelhof, J.
- The role of topic interest and topic salience in online panel web surveys.; 2012; Keusch, F.