Web Survey Bibliography
Title Online business education in the twenty-first century: an analysis of potential target markets
Author Evans, J. R., Haase, I. M.
Source Internet Research, 11, 3, pp. 246-260
Access date 03.06.2004
Abstract The future of online business education seems quite bright. Three-fifths of the 1,700 US institutions of higher learning that are engaged in distance education - 55 percent of which offer credit-bearing business courses - already use some form of Internet-based technology. Nonetheless, there have been no large-scale studies of potential online business students in terms of their traits and desires. In this article, the background of distance education is presented. Then, the results of a major survey, involving NPD's Online Research Panel, are discussed. In all, 2,651 adults participated in the survey, 1,945 of whom indicated some interest in online business education. Eight propositions are tested, relating to demographics, courses versus programs, reasons for enrolling or not enrolling, desired features, customer service expectations, tuition, prestige and value, and institutional attributes.
Access/Direct link Emerald (full text)
Bibliographic typeJournal article
Year of publication2001
Web Survey Bibliography - E-learning (24)
- Online-Befragungen im Kontext von Lehrevaluationen – praktisch und unzuverlässig; 2010; Meinefeld, W.
- Exploration of secondary students’ creativity by integrating web-based technology into an innovative...; 2009; Jang, S.- J.
- Statistical analysis of on-line courses; 2009; Baelter, O.
- Online vs. face-to-face discussion in a web-based research methods course for postgraduate nursing students...; 2008; Campbell, M., Gibson, W., Hall, A., Richards, D., Callery, P.
- Online Student Ratings: Increasing Response Rates; 2006; Nelson, D. L.
- Lessons Learned From Online vs. Paper-based Computer Information Students’ Evaluation System; 2005; Liegle, J., McDonald, D. S.
- Using Online Surveys to Evaluate Distance Education Programs; 2005; Strachota, E., Schmidt, S., Conceicao, S.
- Teacher-Student Interaction and Learning in On-line Theological Education. Part I: Concepts and Concerns...; 2005; Heinemann, M. H.
- The impact of Web-based instruction on transactional distance; 2004; Ramanau, R.
- Is the education on digital libraries adequate?; 2004; Yan, Q. L.
- Focused Online Discussions, Moments of Difficulty, and Student Understanding; 2004; Hodges, P. C.
- An investigation of relationships among instructor immediacy and affective and cognitive learning in...; 2004; Baker, J. D.
- Teaching online methods in higher education - the study module "Experimental Psychology" as an example...; 2004; Schulte, F. P., Heineken, E., Ollesch, H.
- The Seven E-learning Barriers Facing Employees; 2003; Mungania, P.
- Designing, implementing, and evaluating an educational digital library resource; 2003; Che Kassim, A. R., Kochtanek, T. R.
- Web accessible databases for electronic resource collections: a case study and its implications; 2003; Cohen, L. B., Calsada, M. M.
- Examining Online Instruction in Undergraduate Nursing Education; 2002; Christianson, L., Tiene, D., Luft, P.
- Online, but on target? Internet-based MBA courses; 2002; McGorry, S. Y.
- SurveyMonkey.com - Web-Based Survey and Evaluation System: http://www.SurveyMonkey.com; 2002; Gordon, A.
- Online business education in the twenty-first century: an analysis of potential target markets; 2001; Evans, J. R., Haase, I. M.
- A spectrometer in the bedroom—the development and potential of internet-based experiments; 2001; Cartwright, H. M., Valentine, K.
- Dimensions of Internet Science; 2001; Reips, U. -D., Bosnjak, M.
- Online Focus Group: A Tool to Evaluate Online Students' Course Experience; 1999; Monolescu, D., Schifter, C.
- Growing up digital; 1998; Tapscott, D.