Web Survey Bibliography
Title 3 screen measurement: Soccer World Cup 2010
Author Conry, S., Benezra, K., Singh, S.
Source ESOMAR Congress 2010
Year 2010
Access date 01.04.2012
Abstract
This study of the 2010 FIFA World Cup™ will be relevant for all researchers and marketers interested in gaining new insights on audience and consumer engagement. The paper illustrates the use of a new research approach to measure the effects of the 2010 FIFA World Cup™ via three multi-media screens; TV, internet and mobile devices. Key questions are explored. What is the level of audience engagement across TV, internet and mobile devices? How can massive events like this change behaviors? What is the impact of sponsorship dollars during and after the tournament? This study conveys the benefits gained through the convergence of multiple modes of data collection and analysis and draws out the challenges with respect to media measurement in an era of mobility.
Access/Direct link
Conference Homepage (abstract) / (full text)
Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - 2010 (394)
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- What it takes to be a top 100 website; 2010
- Using a fillable PDF together with SAS ® for questionnaire data; 2010; Donald, E.
- Total Survey Error: past, present, and future; 2010; Groves, R. M., Lyberg, L. E.
- There is an app for that! A review of smartphone apps for marketing research; 2010; Michelson, M.
- The who, what, and where of America: Understanding the American Community Survey; 2010; Gaquin, D. A.
- The weirdest people in the world?; 2010; Heine, S. J., Henrich, J., Norenzayan, A.
- The state of online research in the U.S.; 2010; Miller, J.
- The psychology or survey response. An ASA webinar; 2010; Tourangeau, R.
- The psychology of survey response, 2nd Edition; 2010; Tourangeau, R., Bradburn, N. M.
- The multidimensional integral business survey response model; 2010; Bavda¾, M.
- The impact of next and back buttons on time to complete and measurement reliability in computer-based...; 2010; Gershon, R. C. et al.
- The Gallup Poll: Public opinion 2009; 2010; Gallup, A. M.
- Surveying cultures: Discovering shared conceptions and sentiments; 2010; Heise, D. R.
- Sources of measurement errors in business surveys; 2010; Bavda¾, M.
- Social measurement through social surveys. An applied approach; 2010; Bulmer, M. et al.
- Site-intercpet survey best practices; 2010; Henning, J.
- Sampling: design and analysis, 2nd Edition; 2010; Lohr, S. L.
- Research synthesis. AAPOR report on online panels; 2010; Brick, J. M. et al.
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- Real ID. State of The Art Representative and Repeatable Online Samples. Behaviorally Profiled Respondents...; 2010; Gittelman, S. H., Trimarchi, E.
- Randomized response and indirect questioning techniques in surveys; 2010; Chaudhuri, A.
- Protecting and accessing data from the survey of earned doctorates: A workshop summary; 2010; Plewes, T. J.
- Presentation of a single item versus a grid: Effects on the vitality and mental health subscales of...; 2010; Callegaro, M., Shand-Lubbers, J., Dennis, J. M.
- Paradata: a new data source from web-administered measures; 2010; Sowan, A. K., Jenkins, L. S.
- Overview of data collection methodology; 2010
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekämper, T.
- Mixed-mode surveys; 2010; Dillman, D. A., Messer, B. L.
- Measuring the group quarters population in the American Community Survey: Interim report; 2010; Marton, K., Voss, P. R.
- Measures of interobserver agreement and reliability; 2010; Shoukri, M. M.
- Machines that lean how to code open ended survey data; 2010; Esuli, A., Sebastiani, F.
- Libraries nationwide receiving ALA-APA Library Salary Survey Invitation; 2010; Grady, J.
- Global market research 2010; 2010
- Function follows form: Effects of response format on self-reported individuals and household disability...; 2010; Falcone, A. E., Thomas, R. K.
- Exploring the digital nation. Home broadband internet adoption in the United States; 2010
- Ethical principles of psychologists and code of conduct; 2010
- Envisioning the 2020 Census; 2010; Brown, L. D. et al.
- Ekos' observation of MRIA study - Canadian online panels: similar or different?; 2010
- Demographics of mechanical Turk. Ceder working papers; 2010; Ipeirotis, P. G.
- Conducting biosocial surveys: Collecting, storing, accessing, and protecting biospecimens and biodata...; 2010; Hauser, R. M. et al.
- Drag & Drop. A flexible method for moving objects, implementing rankings, and a wide range of other...; 2010; Neubarth, W.
- Disclosure standards; 2010
- Digital Nation: 21st century America’s progress toward universal broadband Internet access; 2010
- Movie Mobile Polls: Does Survey Mode Make a Difference?; 2010; Williams, D.
- The Future of Internet Research; 2010; Lavrakas, P. J.
- AAPOR Report on Online Panels; 2010; Rivers, D.
- Comparing the quality of data from postal and online questionnaires; 2010; Smith, A. B., King, M. T., Butow, P., Olver, I.
- Accounting for the effects of data collection modes in population surveys; 2010; Huang, Y. C., Thompson, M. E., Boudreau, C., Fong, G. T.
- Using administrative data to find the best medium: Examples of mixed sources and mixed modes; 2010; Hartkamp, J., Rutjes, H.
- Broadband adoption and use in America; 2010; Horrigan, J.